Keynote WebEffective – Now Supports User Experience Testing on the iPad Tablet and Android Smartphone

SAN MATEO, Calif.--(BUSINESS WIRE)--

Keynote^® Systems KEYN, the global leader in Internet and mobile cloud testing & monitoring, today announced that WebEffective®, Keynote's SaaS-based customer experience management platform for conducting large scale task-based user experience research, now offers iPad and Android smartphone support, to complement existing support for the iPhone. WebEffective combines market research, usability labs and Web analytics providing usable data from virtually any website and supports large user samples to provide reliable information on their attitudes and behavior. It is the leading user experience research tool for any online business or market research company, providing valuable insight about customers' online behavior and attitudes to build a more effective Web presence.

The WebEffective iPad platform is now engineered to provide a task-based study experience that is intuitive and familiar to an iPad user. Users are free to scroll and rotate, and interact just like any other tablet application without losing the familiar Keynote task bar reminding them of the current task they are attempting to complete. Prior to this innovation, study respondents were asked to switch between browser screens, leading to unacceptable levels of study abandonment.

“One of the biggest advantages of using Keynote is that it has a robust back-end, strongly engineered and efficient,” says John Michael Flowers from eBay's research team. “Testing of multiple variants (A/B testing) provides different experiences for different groups. Side by side comparisons are easy with Keynote.”

“We found quite a few of our customers had tested and optimized their websites for desktop and smartphone users, but then realized they had a blind spot when it came to the iPad,” says Vik Chaudhary, VP of product management and corporate development at Keynote Systems. “As the need for awareness on ‘three screens' (desktop, mobile, tablet) has grown, so has interest in closing that gap, performing usability studies on the market-share leading iPad. While optimizing for the iPad, we've also taken this opportunity to ensure the very best experience on Android phones as well. Providing specific support for the Safari browser on the iPad helps lead to more completed studies.”

The Pew Research Center recently reported that 19 percent of U.S. adults own a tablet computer and that between 65 percent and 75 percent of those tablets are iPads. With the rapid consumer adoption of tablets, it is critical for online businesses to strengthen their tablet strategies and improve the usability of their websites on the mobile devices. Internet Retailer's March survey showed that 63.3 percent of merchants are already considering redesigning their websites to render better on the iPad and other tablet devices. Usability, speed and reliability are key pain points for mobile consumers.

Now in its eighth generation, WebEffective is the world's leading platform for running online, remote, and un-moderated user research in up to twenty eight languages. Whether run as a turn-key engagement or licensed for unlimited in-house use by usability teams, WebEffective allows leading brands to cost effectively test prototypes, screenshots, wireframes or live sites via mobile, Web and now tablets.

Key uses for WebEffective include:

• Competitive Research – Benchmark/analysis of competitors' websites using core customer experience metrics.
• Customer Acquisition – Online customer journey research tracks and analyzes how customers find you.
• Website assessment – Measure the effectiveness of your Website against a core set of success factors.
• Prototype (A/B) Testing - Ensure new website designs are clear, easy to use and meet users' expectations.

About Keynote Systems

Keynote® Systems, Inc., KEYN is the global leader in Internet and mobile cloud testing & monitoring. Keynote maintains the world's largest on-demand performance monitoring and testing infrastructure for Web and mobile sites comprised of over 4,000 measurement computers and mobile devices in over 275 locations around the world that enable companies to continuously improve the online and mobile experience. Known as ‘The Mobile and Internet Performance Authority™, Keynote offers three market-leading product platforms:

Keynote Perspective® provides on-demand performance monitoring for enterprise Web and mobile sites including online portals, e-commerce sites and B2B sites. Over 2,000 customers rely on Keynote Perspective services to know precisely how their websites, content, and applications perform on actual browsers, networks, and mobile devices.

Keynote DeviceAnywhere is an enterprise-class, cloud-based, mobile application lifecycle management (ALM) testing & quality assurance platform. It is used by over 1,000 mobile developers and enterprises to deliver mobile applications, content and services faster while reducing downtime and testing costs.

Keynote SIGOS offers active end-to-end Quality of Service (QoS) testing and monitoring solutions for mobile, fixed and VoIP communications. Its SITE and Global Roamer products are used by over 200 network operators, content providers, carriers and regulators in over 100 countries worldwide.

Keynote's 4,000 customers represent top Internet and mobile companies and include American Express, AT&T, Disney, eBay, E*TRADE, Expedia, Google, Microsoft, SonyEricsson, T-Mobile and Vodafone. Keynote Systems is headquartered in San Mateo, California and can be reached at http://www.keynote.com/ or by phone in the U.S. at 1-800-KEYNOTE.

Keynote®, DataPulse®, CustomerScope®, Keynote CE Rankings®, Keynote Customer Experience Rankings®, Perspective®, Keynote Red Alert®, Keynote Traffic Perspective®, Keynote WebEffective®, The Internet Performance Authority®, MyKeynote® , SIGOS®, SITE®, Keynote™, The Mobile & Internet Performance Authority™ and Keynote FlexUse™ are trademarks or registered trademarks of Keynote Systems, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners. © 2012 Keynote Systems, Inc.