Market Overview

WideOrbit to Present the Latest Release of Its Industry-Leading Sales, Traffic and Revenue Management Solution at the 2012 NAB Show


WideOrbit Inc., the leading provider of advertising management software for media companies today announced that it will present the latest release of its industry-leading sales, traffic and revenue management solution, WO Traffic, at the 2012 NAB Show in Las Vegas, April 16-19. The latest release delivers many new features and enhancements including support for streaming schedules, a “quick view” tool for faster order approvals, and an attachment repository, designed to provide greater efficiencies and reporting capabilities for traffic and sales managers.

“With the latest version of WO Traffic, we are happy to deliver significant enhancements in a wide range of areas based directly on input from our end users,” said Michael Ambrose, Product Manager for WO Traffic at WideOrbit. “It's only through the input of our clients that we're able to stay in lock step with the ever-changing industry we serve.”

WO Traffic is the leading sales, traffic and revenue management system that allows media companies to manage multiple properties, channels and platforms, as well as multiple media—including Television, Radio, Cable Networks, Cable MSOs, Digital Display and Mobile—from a single system. With its scalable architecture and real-time flexible reporting, WO Traffic delivers extraordinary visibility and control at all levels of a media business.

Features and enhancements delivered in the latest release of WO Traffic include:

  • “Quick view” of order edits for streamlined approval process
  • Ability to view available units by week when booking new spots on orders
  • Attachment repository that allows users to save .xls, .doc, .jpg, etc. files throughout the application
  • Ability to create detailed streaming campaigns and export to 3rd party for delivery
  • Integration with Google's DFP platforms for internet campaigns
  • Ability to import proposals from Arbitron's TAPSCAN™ Web
  • Right-click option to email contract confirmations directly to buyers
  • Support for station-specific revenue reporting categories
  • Ability to report revenue in clock-hour intervals

WideOrbit will be providing live demonstrations of WO Traffic and all of its solutions at the 2012 NAB Show in booths N5129 and N5829 in the North Hall of the Las Vegas Convention Center, April 16-19. For more information or to schedule a meeting or demo, go to or contact Mike Zinsmeister at (O) +1.828.252.8891, (M) +1.828.712.2843,

About WideOrbit

WideOrbit ( is the leading provider of business management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,100 Television stations, Radio stations and Cable Networks around the globe use WideOrbit Traffic software with another 3,000+ stations on WideOrbit Radio Automation platforms. WideOrbit manages more than $14 billion in advertising revenue annually. Clients include: Astral Media, Corus Entertainment, DirecTV, E!, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Dallas; Denver; Seattle; Agawam, MA; and Melbourne, Australia.

WideOrbit Inc.
Diane Perro, 415-675-6700

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