Market Overview

KCM Legal Marketing & Media Announces Breakthrough Marketing Program for Lawyers and Law Firms


KCM Legal Marketing & Media works exclusively with lawyers and law firms to helping them law firms grow their practices

Baltimore, Maryland (PRWEB) March 17, 2012

KCM Legal Marketing & Media is pleased to announce a breakthrough marketing program for law firms and lawyers. KCM works exclusively with lawyers and law firms to helping them law firms grow their practices. The sound bite goes much farther today than it ever has and news organizations are looking for content for their news programs and web products.

"They also need legal commentators who can explain complex cases and legal jargon to audiences in simple and clear terms that people can understand and relate to, said Karen McGagh, President of KCM Legal Marketing & Media.

Today's viewers and readers have an insatiable appetite for legal news and most media outlets don't have the staff to research and provide it for them, Ms. Mcgagh said. "Reporters are running from schools, to fires to courthouses trying to provide meaningful content for their audiences. They need legal resources to help them understand what to cover in today's breaking legal news."

KCM helps savvy lawyers step in and fill that void and use those sound bites to reach new clients.

"What's more, today's legal clients are using the web to find and research their lawyers. The old way of growing law firm business, the club lunch, the golf course or the black-tie dinner has been replaced in part by the sophisticated online arena," said Ms. McGagh. "A well-placed sound bite with legal insight or a news brief on a case win helps firms reach and land clients."

Many law firms are also struggling with writing and editing web content for their firm sites. KCM has a staff of writers and editors that keep web sites up to date and scour them for fresh ideas and content.

KCM issues one time press releases, offers support during a high profile trial, and KCM offers integrated marketing programs proven to help lawyers and law firms grow their client base.

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