LOS ANGELES, March 21, 2012 /PRNewswire-USNewswire/ -- Revlon REV, Lilly Tartikoff, and the Entertainment Industry Foundation (EIF) announced today that Revlon Brand Ambassadors Halle Berry, Emma Stone and Olivia Wilde will host this year's EIF Revlon Run/Walk for Women taking place in New York on Saturday, May 5 and in Los Angles on Saturday, May 12. Stone and Wilde are first time hosts of the event and will be onsite in New York, while Berry, celebrating her sixth year with the Run/Walk, will be in Los Angeles. With tens of thousands of supporters each year and having distributed more than $65 million to date, the EIF Revlon Run/Walk is one of the nation's largest single-day fundraisers to support women's cancer research, counseling and outreach programs in New York City and Los Angeles.

"When I moved to Los Angeles years ago, one of the first things I did was participate in the EIF Revlon Run/Walk.  I remember how moving it was to be amidst thousands of cancer survivors, patients and their loved ones.  It's hard to believe that now I have the privilege of being a co-host for the New York Run/Walk.  It is truly one of the best parts of my job as a Revlon Global Ambassador and I hope that we have a record breaking year with participants and fundraising for this important event," says Wilde.

"Like too many others, my life has been touched by cancer, so the EIF Revlon Run/Walk is very close to my heart and a big reason why I wanted to become a Revlon Ambassador," says Stone. "I am truly honored and excited to be part of this inspirational event and to walk side-by-side in unity with the other participants in our fight to find a cure for women's cancers.  I encourage everyone, including those not able to attend the event, to find a way to support the cause and the Run/Walk."

"It is almost impossible to describe the feeling of standing brefore tens of thousands of women, men and children at the EIF Revlon Run/Walk.  There is such unity, emotion and hope among the participants and it is truly an honor to once again lend my name to the event and the ongoing fight against women's cancers.  Please join me in spreading the word so that we can further the research efforts and continue to save lives," said Berry.

The 15th annual New York race will start in Times Square and finish in the East Meadow of Central Park attracting over 20,000 participants.  The 19th annual Los Angeles race will take place at the Los Angeles Memorial Coliseum at Exposition Park and attracts over 40,000 participants each year. The EIF Revlon Run/Walk for Women was launched in 1994 through the combined efforts of Lilly Tartikoff, Ronald O. Perelman, chairman of Revlon, Inc. and EIF. 

"The EIF Revlon Run/Walk has positively impacted the lives of millions of cancer patients and the families, friends, loved ones and caretakers who support them," says Ronald Perelman, co-founder of the Run/Walk and co-founder of the Revlon/UCLA Women's Cancer Research Program. "I would like to thank all of the volunteers and city officials who help make our event possible each year, as well as the thousands of men, women and children who unite on both coasts to join us in our fight against women's cancers."  

"We are so grateful to those who join us every year to show their support," says Lilly Tartikoff, co-founder of the EIF Revlon Run/Walk for Women and co-founder of the Revlon/UCLA Women's Cancer Research Program.  "They are our inspiration and the force behind our success. Their stories and their determination help us raise much-needed funds for research and support programs."

Proceeds from past EIF Revlon Run/Walks have funded cutting-edge research and targeted therapies, bringing new and innovative treatment approaches to women's cancers worldwide. Monies raised have also helped numerous organizations in providing education, advocacy, and outreach services to those affected by women's cancers.

"Throughout the years, Revlon and the entire entertainment community have shown their unending support for our cause," says Lisa Paulsen, President and CEO of the Entertainment Industry Foundation.  "Without their participation, the EIF Revlon Run/Walk would not be the incredibly successful fundraiser it is today and an event to look forward to every year."

2012 New York beneficiaries include:  Actors' Fund of America, Albert Einstein Cancer Center, CancerCare, Gilda's Club NYC, Memorial Sloan-Kettering Cancer Center, National Coalition for Cancer Survivorship, Ovarian Cancer National Alliance, William F. Ryan Community Health Center, EIF's Women's Cancer Programs (NWCRA).

2012 Los Angeles event beneficiaries include: Citrus Valley Medical Center, Gilda Radner Hereditary Cancer Program at Cedars-Sinai Medical Center, Providence Saint Joseph Foundation, Revlon/UCLA Women's Cancer Research Program, Team Survivor Los Angeles, USC/Norris Comprehensive Cancer Center, Cancer Support Community, and Women of Color Breast Cancer Survivors' Support Project.

National Sponsors for the 2012 EIF Revlon Run/Walk For Women include: title sponsor Revlon®; double platinum sponsor Toyota; gold sponsors Food ShouldTaste Good® and Georgetown Cupcake; and Award sponsors, Fruit of the Loom, La Mer Collections, Newton Running, SpaFinder.com; and media sponsor, PEOPLE. 

New York sponsors include platinum sponsor smartwater®; gold sponsors Bloomberg, Dunkin' Donuts, Lucille Roberts Womens Fitness and Times Square Alliance; and media sponsors, Fresh 102.7, NBC 4 New York and Telemundo 47.

Los Angeles sponsors include double platinum sponsor Macy's; platinum sponsors ABC7, Aquafina, and Northrop Grumman Corporation; gold sponsor Cancer Treatment Centers of America®; and silver sponsors save the ta-tas®, The Los Angeles Sparks, and Wells Fargo Capital Finance, part of Wells Fargo & Company WFC, and media sponsor Talk Radio 790 KABC. 

REGISTRATION INFORMATION
From March 1st through May 4th, the Registration Fee will be $35. Participants are also able to register on the day of the event for $40.

For further information or to register, please visit www.revlonrunwalk.org or call the event hotline at 855.434.3779. 

The Entertainment Industry Foundation (EIF), as a leading charitable organization of the entertainment industry, has distributed hundreds of millions of dollars to support charitable initiatives addressing critical health, education and social issues. Visit www.eifoundation.org.

Revlon is a global color cosmetics, hair color, beauty tools, fragrances, skincare, anti-perspirant deodorants and beauty care products company whose vision is Glamour, Excitement and Innovation through high-quality products at affordable prices.  Revlon® is one of the strongest consumer brand franchises in the world.  Revlon's global brand portfolio includes Revlon® color cosmetics, Almay® color cosmetics, Revlon ColorSilk® hair color, Revlon® beauty tools, Charlie® fragrances, Mitchum® anti-perspirant deodorants, and Ultima II® and Gatineau® skincare. Its products are sold in over 100 countries around the world.  Websites featuring current product and promotional information can be reached at www.revlon.com, www.almay.com and www.mitchum.com. 

SOURCE Entertainment Industry Foundation