Poynt Brings Much Anticipated Gas Feature to Canadian Users

CALGARY, ALBERTA--(Marketwire - March 19, 2012) - Poynt Corporation (TSX VENTURE:PYN) PNYTF ("Poynt Corp." or the "Company"), today announced that the Company has launched its gas search feature (Please Hyperlink this for the attached file) on the Poynt mobile local search and advertising platform ("Poynt" or the "Platform") for users in Canada. The new gas search feature allows users to find the closest gas stations or best prices in their local area. Additionally, Poynt users will be able to quickly update current gas prices where prices have fluctuated.

Poynt Corp. has partnered with GasBuddy to bring the highly requested gas prices feature to their Canadian users. Gas prices fluctuate rapidly and GasBuddy relies on user generated content to provide accurate gas prices. The GasBuddy database has over 10,864 listings in Canada and gas prices are removed if they haven't been updated for 24 hours in order to ensure that prices displayed are accurate.

As an added feature, users can now view the gas prices in their area as pins on a map. If users would like to view gas prices in the direction they are travelling, they can easily pan the map and refresh the prices. Additionally, users can click on the 'Best 5' button to immediately highlight the 5 cheapest prices in their area.

"GasBuddy provides a community for users to share information on local gas prices and we are happy to have Poynt Corp. become a partner in this," said Dustin Coupal, VP and Co-founder, GasBuddy. "Gas prices are volatile and can vary significantly within a few blocks. User generated content can help people find great local deals on gas and stick to their tight budgets."

"Users in Canada have been asking for local gas prices since we launched this popular search vertical in the United States," said Andrew Osis, CEO, Poynt Corp. "Improving our data sources and adding additional popular features increases user retention, stimulates user queries and helps drive revenues."

The new version of Poynt featuring gas prices is immediately available as a free download in the Canada on iPhone, Windows Phone, and Nokia devices along with BlackBerry smartphones and BlackBerry Playbook tablet, from the respective App Stores. Poynt is also available via Over-the-Air download at m.poynt.com.

About Gas Buddy

GasBuddy is the #1 source of gas price information in United States and Canada since 2000. It is a community-based effort to help each other save money at the pump. For more information check out GasBuddy.com and learn how to save on fuel in your area.

About the Poynt Platform

Poynt is a convenient and timesaving GPS-enabled mobile local search and advertising platform that connects consumers to local offers, businesses, events, restaurants, movie theatres, gas prices and weather information at the moment they are looking to buy or acquire products or services. Poynt provides consumers with the ability to move beyond discovery of their local area to view movie trailers and reviews, buy movie tickets, click-to-call businesses, get directions, browse listing websites, read reviews and book dining reservations or find and interact with local coupons and offers.

Poynt provides contextual and relevant advertising to users performing local queries and its revenue model is based on user queries, page views, advertising and transactions within the Platform. Each user query generates several page views, which are monetized through display advertising and sponsored listings paid for by advertisers. These advertising placements generate revenues on a cost per thousand impressions (CPM) basis or on a cost per click (CPC) basis. Transactions, such as ticket sales and restaurant reservations, also contribute to revenues on a fee for service basis.

Poynt is available as a free download for users in India, Canada, the United States, the United Kingdom, Germany, France, Italy, Spain and Australia on Android, iPhone, Windows Phone and Nokia devices, BlackBerry smartphones and BlackBerry Playbook tablets from the respective App Stores. Poynt is also available via Over the Air download at m.poynt.com.

About Poynt Corp.

Poynt Corp. (about.poynt.com) PNYTF (TSX VENTURE:PYN) is a global leader in the mobile local advertising space. Its Location Based Search (LBS) and advertising platform, Poynt (www.poynt.com), enhances a user's ability to connect with the people, businesses and events most important to them. Poynt is available on Android, iPhone, Windows Phone and Nokia devices, along with BlackBerry smartphones and BlackBerry PlayBook Tablets in Canada, the United States, Europe, India and Australia. Poynt Corp. entered the mobile publishing space with the acquisition of an advertising publishing platform in January 2011. Whether through the Poynt Local Search Platform or the Ad Publishing Platform, Poynt Corp. simplifies connecting consumers with businesses, retailers and events. Headquartered in Calgary, AB, Canada, Poynt Corp.'s common shares trade on the TSX Venture Exchange under the symbol PYN and in the United States on the OTCQX under the symbol PNYTF.

Important Cautions Regarding Forward-looking Statements

This news release contains forward-looking statements relating to, but not limited to: effect of improved data sources and adding additional popular features, such as the new gas search feature, on user retention, user queries and revenues; anticipated results of providing gas prices to Canadian users; anticipated user benefits of the new gas search feature; and other statements that are not historical facts. Such forward-looking statements are subject to important risks, uncertainties and assumptions. The results or events predicated in these forward-looking statements may differ materially from actual results or events. As a result, you are cautioned not to place undue reliance on these forward-looking statements.

These forward-looking statements are based on certain key assumptions regarding, among other things: future technological developments; the cost of expanding product lines; the impact of increasing competition; the continuity of existing business relationships; the continued successful development, implementation and execution of the Platform; failure to successfully implement the new gas search feature; failure to achieve the anticipated effect on user retention, user queries and revenues from the new gas search feature; continued growth in number of active users of the Platform; conditions in general economic and financial markets; the ability to complete previously announced transactions; ability to obtain all necessary regulatory approvals; ability to successfully implement the new gas search feature; and Poynt's ability to obtain financing on acceptable terms. Material risk factors that could cause actual results to differ materially from the forward-looking information include, but are not limited to: the deteriorating economic and market conditions that could lead to reduced spending on information technology products; competition in our target markets; potential capital needs; management of future growth and expansion; the development, implementation and execution of the Company's strategic vision; risk of third-party claims of infringement; protection of proprietary information; customer acceptance of the Company's existing and newly introduced products; the success of the Company's brand development efforts; risks associated with strategic alliances; failure of counterparties to perform on contracts; failure to successfully negotiate contracts; failure to successfully negotiate additional preload agreements; reliance on distribution channels; product concentration; need to develop new and enhanced products; failure to obtain necessary regulatory approvals; potential product defects; our ability to hire and retain qualified employees and key management personnel; risks associated with changes in domestic and international market conditions and the entry into and development of new markets for the Company's products; and the risks described under "risk factors" in our Annual Information Form for the year ended December 31, 2010 which is available on our SEDAR profile (www.sedar.com).

The forward-looking statements contained in this press release are made as of the date of this press release. Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Additionally, the Company undertakes no obligation to comment on expectations of, or statements made by, third parties in respect of the forward-looking statements identified above.

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