Market Overview

Kount Commends Mercator Advisory Group Report on Fraud Risk, Need for Integrated Solution


Kount Inc., a leading provider of fraud prevention technology, announced support for a number of key findings in Mercator Advisory Group's Card-Not-Present Risk Management Across the Value Chain report, specifically the need for a comprehensive, real-time solution for any business operating in a card-not-present environment.

“As a trusted consumer payments expert, Mercator provides valuable perspective on the impacts of fraud and the protection every business needs to minimize risk in card-not-present environments,” Steve Rouse, COO, Kount. “Our Kount Complete solution captures the deep tool integration for risk detection and the strong, interlocked defense mentioned throughout the report as the best option for businesses to combat fraud today. It also reflects the benefits of using a single provider with integrated tools that minimize transaction risk in nanoseconds to ensure a quick, lag-free purchasing experience.”

Mercator Advisory Group provides independent and objective analysis to assist its members in the payments and banking industries. While the Card-Not-Present Risk Management Across the Value Chain report includes findings consistent with Kount's experiences, the analysis was conducted and produced independently of Kount. Notable highlights of the report illustrate the ongoing evolution of fraud and the capabilities necessary to combat it effectively, including:

  • Web‐based card‐not‐present (CNP) payment transactions continue to grow at a remarkable rate
  • New lines of CNP (and mobile) business enabled by e‐commerce have revised the criteria for evaluating fraud management tools
  • Today's fraud detection systems must accommodate a widening set of channels and payment methods
  • An integrated approach to fraud management creates a better solution by interlocking defenses that add clarity and decisioning speed

“As card-not-present commerce continues to evolve with new lines of business, so does the risk of fraud aimed at merchants that accommodate remote customers,” comments David Fish, Senior Analyst in Mercator Advisory Group's Fraud, Risk & Analytics advisory service and author of the report. “Merchants, payment acquirers, and card issuers alike look to industry leaders like Kount to provide robust and integrated risk management tools that evolve at the speed of today's business.”

About Kount

Kount delivers an all-in-one fraud and risk management platform for companies working in card-not-present environments simplifying their fraud/risk operations while dramatically improving bottom line results. Kount provides a single, turnkey fraud solution that is easy-to-implement and easy-to-use. Kount's proprietary technology has reviewed hundreds of millions of transactions and provides maximum protection for some of the world's best-known brands. Kount's solution is feature rich and technology proven. Regardless of the industry, Kount responds with accurate information in milliseconds, thereby enhancing the overall consumer experience. For more information about Kount, please visit

About Mercator Advisory Group

Mercator Advisory Group is the leading, independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal

Media Contact
Kount Inc.
Don Bush, 208-489-3346

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