Market Overview

Fuji Television and Rovio Entertainment Announce Partnership in Japan

The "Angry Birds x Fuji TV" website is launched with a new Japanese game episode of Angry Birds featuring the debut of "Sakura Ninja"

Tokyo, Mar 14, 2012 - (JCN Newswire) - Fuji Television Network Inc. and Rovio Entertainment Ltd., the company that developed the popular online game Angry Birds, are pleased to announce the official partner website "Angry Birds x Fuji TV" ( ) and a new Japanese episode of Angry Birds named "Sakura Ninja".

Complementing the worldwide Rovio release of the new Japan-themed Angry Birds episode "Cherry Blossom", "Sakura Ninja" features Laugh-kun, the little blue dog and mascot of Fuji TV, various buildings including those of Fuji TV, and Angry Birds dressed like Ninja and Shogun, who appear in the game for the first time in the world.

Angry Birds was released in December 2009 with phenomenal success, achieving more than 700 million downloads as of March 8, 2012. Angry Birds has also achieved multi-media success through the sales of merchandise and the release of short animations.

In addition to the Angry Birds web game, Fuji TV and Rovio will explore a wide range of future businesses by utilizing the strengths of both companies, and new projects will be announced on the website on a timely basis. Advertising and sales of the browser version of Angry Birds will be managed by MCN Japan, Inc., the marketing agent for Rovio in Japan.

"In the game Angry Birds, Laugh-kun and new Angry Birds characters will all appear including iconic symbols of Japanese culture such as ninja, judo, and sumo," says Ryo Ota, Corporate Officer & Creative Business Department Manager, Fuji TV. "We believe that this new approach has great significance, and we have high expectations for the project. I hope that this partnership provides the opportunity to accumulate valuable expertise that will contribute to the global expansion of Fuji TV, which plans a larger scale development of the game business in the future."

"Japan is a mecca for video games and a center of pop culture. Rovio is always looking for ways to enhance its company presence in important markets," said Henri Holm, Rovio Senior Vice President. "Rovio has so far had discussions with various companies in Japan, and we decided on a partnership with Fuji TV, one of the leading companies in Japan's entertainment industry, as we believed that we could make great advances with Angry Birds in Japan through this partnership. We look forward to fostering new entertainment together by making the best use of each other's strengths in the future."

About Fuji Television Network Inc.

Fuji Television is the leading commercial broadcaster in Japan. Through high quality drama, variety, infotainment, sports, and news programming, Fuji TV has gained an overwhelming level of support from its viewers. Fuji TV has also secured the number one spot in motion pictures having produced 6 out of the top 10 highest grossing live action films in Japanese cinematic history. For more information, please visit .

About Rovio Entertainment Ltd.

Rovio is an industry-changing entertainment media company based in Finland, and the creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a year of release, and is now the number one paid app of all time. Following this success in mobile gaming, Angry Birds has expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand. For more information, see .

About MCN Japan Inc.

MCN (Mobile Content Networks) provides mobile search and advertising solutions reaching 200 million mobile users worldwide in partnership with leading mobile network operators, portals, handset makers, and content providers. MCN's solutions include:, an ASP-based white label search solution; MessagePlus, an integrated messaging system for permission based mobile marketing; and as well as other services for delivering interactive advertising to smartphone users. MCN's corporate operations are headquartered in Tokyo with regional sales operations in Bangkok, Thailand. Please visit .

Source: MCN Japan Inc.

Copyright 2011 JCN Newswire. All rights reserved.
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