MEDL Reaches a New High in Mobile With Cheech and Chong

Loading...
Loading...

FOUNTAIN VALLEY, Calif., Jan. 24, 2012 (GLOBE NEWSWIRE) -- MEDL Mobile, Inc. MEDL, a leader in mobile apps development, announced today that they have partnered with Richard "Cheech" Marin and Tommy Chong of the hugely successful comedy duo Cheech and Chong to create the first official mobile app based on their comedy and brand. The app will be a "super app" full of smaller apps designed to appeal to their fans, including today's younger generation who have embraced their counter-culture comedy some 40 years following the duo's start in the early '70s. The app is slated for soft launch in early 2012 and full launch on April 20, 2012, or "4/20."

Cheech and Chong are widely known and still celebrated for their 1970s and 1980s cult classic films and stand-up routines largely based on the hippie and free love era and their personal love for cannabis. In 2008 they launched the historic reunion tour entitled "Light up America and Canada" followed up by 2010 & 2011's "Get it Legal Tour" and have confirmed production of a new animated film hopefully to be released in 2012.

"You can't really have much more fun than this. The app is being codenamed 'The Blimp' and it's going to be jam packed with games, how-to's, and tools for fans – not to mention the world's greatest clock," said Dave Swartz, MEDL Mobile co-founder and chief creative officer. "Given the popularity of Cheech and Chong and the loyalty of their following, I think this should be one of our most widely downloaded apps yet."

About MEDL Mobile

MEDL Mobile Inc., an early leader in the emerging mobile applications software market, is engaged in the monetization of mobile apps through four primary revenue generating platforms: (i) development of customized apps for third parties to monetize their particular intellectual property, persona or brand, (ii) incubation of apps in partnership with third parties and from a library of more than 85,000 original apps concept submissions, (iii) sale of advertising and sponsorship opportunities directly to brands and (iv) acquisition of apps from other developers and use of a proprietary application programming interface, or API, to make Apps recommendations for our user base.

For more information about MEDL Mobile, please visit http://www.medlmobile.com.

About Cheech and Chong

Successful beyond their wildest dreams, the iconic comedy duo Cheech & Chong defined an era with their hilariously irreverent, satirical, counter-culture, no-holds-barred comedy routines. Cheech Marin and Tommy Chong's phenomenal success began on the stand-up comedy circuit which led to nine hit comedy albums and eight hit films, breaking box office records, shattering comedy album sales, garnering multiple Grammy nominations and mesmerizing fans for more than a decade.

With nine albums released from 1972 through 1985, Cheech and Chong were nominated for four Grammy Awards, winning the Grammy Award for Best Comedy Album with their third album, Los Cochinos, released in 1973. Big Bambu, their second album, was the biggest selling comedy record of all time in 1972 and remained so for many years. Their stunningly successful comedy streak transitioned to film in 1978 with their first movie, "Up In Smoke," the highest grossing comedy of 1978, topping $100 million at the box office. Cheech and Chong co-wrote and starred in a total of eight feature films together, all directed by Chong.

For more information about Cheech and Chong visit http://cheechandchong.com.

The MEDL Mobile Holdings Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11366

CONTACT: Media Contact: Christopher Scuro MEDL Mobile Chris.Scuro@MEDLMobile.com 714-617-1991 ex.4211

Loading...
Loading...
Posted In: Press Releases
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!

Loading...