Andrew McInnes, Top Customer Experience Analyst, Joins Allegiance

SALT LAKE CITY--(BUSINESS WIRE)--

Allegiance, a provider of VOCi (Voice of Customer Intelligence) technology and services, today announced Andrew McInnes, formerly customer experience analyst at Forrester Research, has been named director of product marketing at Allegiance. McInnes will help guide Allegiance products, go-to-market strategies and thought leadership programs.

McInnes spent the previous five years in the customer experience research practice at Forrester Research. As a Forrester analyst, McInnes performed research and consulting in the areas of Voice of the Customer (VOC), Voice of the Employee (VOE), and customer journey mapping. He also published the first in depth evaluation of the VOC software market, The Forrester Wave™ report in 2011, presented at industry events and contributed to industry publications, such as 1to1 Magazine, CRM Magazine, and Computerworld.

“VOC software is an exciting place to be right now, and I want to be involved in building its future from the inside. When I looked around the space, it was clear that Allegiance's vision aligned most closely with mine,” said McInnes. “In particular, we're focused on addressing the need for clients to squeeze more insight out of their customer feedback programs by looking across the customer journey, combining feedback with other business data, and delivering the right insight to the right people at the right times. I'm looking forward to helping the Allegiance team make this vision a reality.”

“Andrew is a recognized thought leader in VOC and customer experience management. We are delighted to have someone of Andrew's stature, knowledge and expertise to lead our product marketing efforts and work with customers to gain insight from their data,” said Adam Edmunds, president and CEO of Allegiance. “Andrew's in-depth experience in working with large organizations and helping them to improve customer and employee engagement and loyalty will greatly benefit our customers.”

Allegiance Supporting Resources

1. Allegiance press room <http://www.allegiance.com/news/press.php>

2. Voice of the Customer Blog <http://blog.allegiance.com>

3. Become a Fan of Allegiance on Facebook <http://www.facebook.com/pages/South-Jordan-UT/Allegiance-Inc/87289901462>

4. Follow Allegiance on Twitter <http://twitter.com/allegiancetweet>

5. Allegiance customer success stories and white papers <http://www.allegiance.com/resources/document-library.php>

About Allegiance, Inc.

Allegiance, Inc. helps companies translate customer insights into actionable business intelligence. Using Voice of Customer intelligence (VOCi™), Allegiance combines any form of Voice of the Customer (VOC) data with any operational data (CRM, financial, etc.) to create actionable customer intelligence delivered in the cloud. Allegiance multi-channel feedback collection includes ad-hoc, transaction, relationship, and customer experience surveys, solicited feedback through Web sites and phone, and unsolicited, unstructured feedback from social media. Allegiance ranked No. 5 on the Inc. 500 list of fastest-growing private software companies in 2009, and was named a “Top 10” by Software 500 in 2010. For more information about Allegiance, visit http://www.allegiance.com.