Industry Veteran Stacy Silver Launches Hotel Consultancy Firm

FT LAUDERDALE, Fla.--(BUSINESS WIRE)--

Hotel industry veteran Stacy Silver today announced the launch of Silver Hospitality Group (SHG), a boutique hotel consultancy specializing in building revenues and profitability for hospitality companies through highly targeted industry relations outreach, creative marketing solutions, and special events.

“The hotel industry is a small industry, but it is amazing how little companies know about each other's expertise and how, when combined, they can create dramatically improved revenues and profitability for both,” said Stacy Silver, president. “I've been fortunate in my 20-year hospitality career to work closely with a significant number of hotel industry executives and their companies, including the leading brands, owners, operators, lenders, brokers, architects, designers, purchasing agents, consultants and suppliers. SHG brings all those relationships to bear in creating strategic marketing programs that use the full array of tactical marketing tools to help companies achieve their business goals.

“We have a significant skillset within SHG, but also maintain close relationships with a full array of experts in the marketing arena,” she noted. “We will devise and implement tailored programs for our clients that employ all the appropriate marketing tools, ranging from strategy to websites, advertising to public relations.”

Two specific areas differentiate SHG: global hospitality relationships and special events expertise. “We are not in the ‘introduction' business,” Silver said. “Rather, we develop a plan and then bring together companies and personalities who will work well together to improve all of the involved companies' bottom lines in a true win-win situation.”

Special events are a major specialty of the firm. “We are a meeting-oriented industry,” she pointed out. “But with so many conferences taking place annually, it is often difficult to distinguish one single event from the herd. SHG will play a leading role in creating the event, obtaining outside funding when appropriate, selecting locations, obtaining the right speakers and coordinating the event.”

Over the past two decades, Silver has held increasingly influential positions with two of the industry's leading media companies, serving in such capacities as vice president, publisher and executive director business development, for Hotel Business (ICD Publications) and Hotel Management (Questex Media Group), where she created and launched new editorial products and produced the highly successful North American Tourism & Hospitality Investment Summit (NATHIC).

“Stacy Silver understands the hotel industry like no one else,” said Jim Abrahamson, CEO Interstate Hotels & Resorts. “Her advice is always sound, her ideas are strategic and implementable, and she has the resources to get things done. I look forward to working with her in this new capacity.”

“Being on the media and marketing side of our business has given me a unique entrée into all facets of the market,” Silver said. “I've been able to gain valuable insight into the unique challenges and opportunities these companies face. I'm eager to put this inter-disciplinary know-how to work for our clients.”

About Silver Hospitality Group

Silver Hospitality Group (SHG) specializes in building revenues and profitability for hospitality companies through highly targeted industry relations outreach, creative marketing solutions and special events. The firm and its network provide more than 20 years of experience and relationships in all facets of hospitality.