Market Overview

VCig Sends Free Electronic Cigarette Starter Kits To Social Media Competition Winners


More determined than ever before to spread the word about their innovative smokeless cigarettes, VCig offers free starter packs to Facebook and Twitter users to thank fans for their feedback.

(PRWEB UK) 15 November 2011

As a company that seeks to quickly become the UK's premier online retailer of electric cigarettes, VCig has invested hugely in their marketing approach of late. In an attempt to engage with social networkers and establish their popularity, the web-based e-cig seller ran a high-profile Facebook competition throughout October which offered a free e cigarette starter kit to all users who interacted with the firm by ‘liking' the page.

In order to raise awareness via as many different mediums as possible, the marketing department behind VCig then decided to run a monthly draw for the brand's Twitter Followers that also offered a complimentary starter kit to one fortunate Tweeter.

The response was phenomenal. To date, the company now boasts over 150 Facebook ‘likes' 260 Twitter followers - great achievements for a company so new to the social arena. Two winners were chosen at random on 2nd November and the free products shipped promptly to the recipients.

VCig now intends to run a similar competition on a monthly basis to encourage customers to get in touch with their opinions and electronic cigarette success stories. This kind of candid feedback is essential to a brand that is entirely centred on providing expert care and support to customers in Great Britain and beyond. VCig director Ben Austin explains why the company's social media profiles have become such an important promotional tool in recent months:

“When we launched our website, we wanted to present it to as many consumers as possible to start generating interest in the product,” Ben explains. “By setting up social media profiles on several of the major networks, we've been able to get in touch with a much wider customer base and engage with them on a completely personal level. By listening to our customers we can judge trends, gauge feedback and improve our service in real-time.”

Electric cigarettes are fast becoming the healthier alternative to traditional smoking. For more information about the electronic cigarette products offered by VCig, get in touch with the retailer's expert sales team on 0800 088 6000 or visit the website today.


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