Market Overview

CORRECTING and REPLACING Bluetooth Innovation World Cup 2011 Finalists Announced


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Over 330 Submissions Demonstrate the Endless Possibilities of Bluetooth v4.0 with Low Energy

The Bluetooth Special Interest Group (SIG) announced today the finalists of the 3rd Annual Bluetooth Innovation World Cup (IWC). The nine finalists, one of whom will be named Bluetooth Innovator of the Year, include developers and entrepreneurs who submitted market ready products and concepts for applications and devices using the low energy feature of Bluetooth v4.0.

The 2011 Bluetooth Innovation World Cup focuses on three categories: sports & fitness, healthcare, and automotive, entertainment & more. The nine finalists were selected from over 330 international submissions by a global panel of experts. From barbells that wirelessly monitor and correct the form of the user to a wireless health monitor for newborn infants, which could reduce incidents of sudden infant death syndrome, the submissions for the IWC demonstrate the broad potential of Bluetooth wireless technology in our connected future.


Three finalists for each of the categories will be presented at the MEDICA trade fair in Dusseldorf (Nov. 16-19), where the Bluetooth SIG is participating in the Wearable Technologies Show in Hall 15 booth C04. Come by to see the innovative ideas and learn more about Bluetooth wireless technology or visit

The winners for each category and the overall winner of Bluetooth Innovator of the Year 2011 will be announced at an awards ceremony on Jan. 30, 2012, at ISPO trade show in Munich, Germany.

Sports & Fitness with Bluetooth low energy technology

The selected finalists in the sports & fitness category transform the sporting experience making training more efficient and wirelessly enabling a more complete athletic solution. The finalists include:

  • Recon Instruments created a Bluetooth low energy enabled remote control for their MOD technology; revolutionary, unobtrusive head-mounted micro optics displays for goggles that give the user real-time access to performance and communications information direct-to-eye in fast paced environments.
  • Eric and Meaghan Zorij (Diesel Dogs LLC) submitted a concept for Bluetooth Barbells that monitor the form being used for various free weight exercises, log the form observed and offer suggestions on form improvement.
  • Vlad Savchenko (SoundOfMotion) developed a heart rate monitoring system integrated into headphones that enable athletes to measure the heart rate without wearing an uncomfortable chest belt.

Healthcare meets Bluetooth low energy technology

Bluetooth v4.0 with low energy is transforming the healthcare industry, creating efficiencies and promoting responsible personal health monitoring, as shown by the innovators in this category. The finalists include:

  • Guilherme de Paula (Pancreum LLC) created the CoreMD, a wireless communication and power infrastructure for low-cost replaceable/disposable wearable medical devices for patients with diabetes and other chronic diseases that can sense body conditions (temperature, heart rate, blood pressure, interstitial glucose, etc) and/or deliver subcutaneous drugs (insulin, glucagon, vasopressors, etc).
  • Arturas Vaitaitis and Jung Bae Kim submitted a concept for an ID wristband and health monitor for newborn infants that monitors the baby's activity and prevents sudden infant death syndrome by sending vital data via Bluetooth technology to a smartphone/computer.
  • Dan Corkum took advantage of the unique advantages of Bluetooth low energy technology to develop a connected medicine packaging and treatment adherence aid system that transmits data on whether the patient is taking his medicine correctly to physicians or support personnel. .

Automotive, Entertainment & More using Bluetooth low energy technology

The three innovations in this category display concepts to improve daily life using Bluetooth v4.0 with low energy technology. The finalists include:

  • Ade Olunaike (Teleaf) developed an internationally patented, self-weighing platform in the back of a suitcase that allows the user to pre-set a luggage weight limit on iOS devices and monitor the actual luggage content weight while packing.
  • Robby Stribley (“Forget-Me-Not”) created a smartphone application which connects with a Forget-Me-Not sensor, a Bluetooth low energy technology module, that can be incorporated into any device that the owner wants to avoid losing.
  • Michael Setton (Sensaris) submitted the idea for Senspods – cheap, easy-to-use and independent Bluetooth enabled geolocated sensors – which allow citizens to use mobile communications to collect humidity and other environmental data.

2011 IWC Sponsors

Texas Instruments (TI) is the title sponsor of this year's IWC. TI awarded free Bluetooth v4.0 development kits to over 100 developers who submit prototypes to the competition. Additional sponsors for this year's competition include Ellisys and Freescale Semiconductor as preferred technology partners, and Bluegiga, Nordic Semiconductor, STMicroelectronics and VARTA Microbattery. Freescale gave out free sensor toolboxes to interested participants, and Bluegiga and Nordic Semiconductor will award starter kits to the nine finalists. Furthermore, the IWC is supported by an international network of partners including the Continua Health Alliance, ispo, Team Côte d'Azur, Wearable Technologies and the WFSGI.

About Bluetooth® Wireless Technology

Bluetooth wireless technology is the global wireless standard enabling simple connectivity for a broad range of electronic devices. Version 4.0 featuring Bluetooth low energy technology creates new application opportunities for products within the mobile phone, consumer electronics, PC, automotive, health & wellness, sports & fitness and smart home industries. With nearly two billion devices shipping annually, Bluetooth technology is the only proven wireless solution for developers, product manufacturers, and consumers worldwide. Backed by industry leading companies, the Bluetooth SIG empowers more than 15,000 member companies to collaborate, innovate and guide Bluetooth wireless technology. For more information please visit Bluetooth wireless technology: Simple. Secure. Everywhere.

for the Bluetooth Special Interest Group
INK Public Relations
Starr Million Baker, +1-512-382-8981
Europe, Middle East & Africa
Porter Novelli
Danny Devriendt, +32 2 413 03 40
Elite PR Consultants Beijing Co., Ltd
Lori Lee, +86 10 6409 7442/ 7647 ext. 8037
Kyodo Public Relations Co., Ltd.
Mr. Akihiro Yoshinobu, +81-3-3571-5238
Strategic Marketing and Communications, Inc.
Harry Yoon, +82-2-3445-3232
Apex Communications Consultants
Hira Yu, 886-2-7718-7777 ext. 517

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