Market Overview

New Eastbridge Report Examines Voluntary Inforce Business by State


A new report from Eastbridge Consulting Group, Inc, entitled US State ESI and EPI Data for 2010, provides state-by-state voluntary inforce data and a new index that relates that premium to the number of employed Americans in each state. This penetration measure, the EPI (Eastbridge Premium Index), provides the basis for assessing voluntary sales opportunities at the regional and state level.

According to Bonnie Brazzell, vice president at Eastbridge, “By combining the EPI with the employed population data, companies can develop their own opportunity measures that can help direct future investment in sales and marketing.” The report includes ideas on constructing such measures. Eastbridge's president, Gil Lowerre, adds, “Companies can also begin looking at market share at the state and regional level to help drive expansion planning.”

This exciting new annual report will be important for all companies working to plan their distribution, expansion, and marketing campaigns. It is an adjunct to Eastbridge's annual U.S. Worksite Sales Report© and includes sales and inforce data by state, as reported by the survey participants. Additionally, two indexes are being published for the first time: Eastbridge Sales Index (ESI), which offers a state-by-state measure of sales coverage, and Eastbridge Premium Index (EPI), which looks at inforce premium per employed person, by state. ESI and EPI figures will be published annually and used in other contexts. Eastbridge also plans to track the two indexes over time, by state, to watch how the voluntary business evolves within different states and regions.

The report is free but available only to survey participants. For more information on becoming a participant in the 2011 survey, contact the company at or call (860) 676-9633.

Eastbridge Consulting Group, Inc. ( a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.

Eastbridge Consulting Group, Inc.
Jennifer Davis, 860-676-9633

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