Market Overview

New Eastbridge Report Examines State-by-State Voluntary Sales Results!

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AVON, Conn.--(BUSINESS WIRE)--

Eastbridge Consulting Group, Inc., which has annually published the most comprehensive sales data for the worksite/voluntary industry since 1997, has just published a report on sales and inforce data by state. Included is the Eastbridge Sales Index (ESI) by state, which compares state sales to the number of employed Americans in the state, giving a meaningful measure of sales coverage for each state.

“Most executives have a good sense of where industry sales are strong, at least on a regional level” explained Gil Lowerre, president of Eastbridge, “but the ESI provides an entirely new perspective on sales effectiveness.” States like California and New York are always seen as strong sales areas, but the ESI demonstrates that sales coverage is very weak. Bonnie Brazzell, Eastbridge vice president, added that “The upper Midwest, the Northeast and the West in general look very different when viewed through the ESI perspective.”

The annual report, US State ESI and EPI Data for 2010 will be important for all companies working to plan their distribution, expansion, and marketing campaigns. It is an adjunct to Eastbridge's annual U.S. Worksite Sales Report© and includes sales and inforce data by state, as reported by the survey participants. Additionally, two indexes are being published for the first time: Eastbridge Sales Index (ESI), which offers a state-by-state measure of sales coverage, and Eastbridge Premium Index (EPI), which looks at inforce premium per employed person, by state.

ESI and EPI figures will be published annually and used in other contexts. Eastbridge also plans to track the two indexes over time, by state, to watch how the voluntary business evolves within different states and regions.

The report is free but available only to survey participants. For more information on becoming a participant in the 2011 survey, contact the company at info@eastbridge.com or call (860) 676-9633.

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.

Eastbridge Consulting Group, Inc.
Jennifer Davis, 860-676-9633

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