Market Overview

Frontier Silicon Announces Full Support for the Hong Kong Digital Radio Market

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HONG KONG--(BUSINESS WIRE)--

Frontier Silicon, the leading supplier of digital radio and connected audio technology, today announced the addition of a Chinese User Interface (UI) option to its widely adopted range of digital radio platforms to coincide with the launch of Digital Audio Broadcasting (DAB+) services in Hong Kong in November 2011.

When the broadcasting of 18 channels in crystal clear digital technology begins this November, Hong Kong will join the newly launched DAB+ service in Germany and the already established markets for digital radio in UK, Switzerland, Australia, Denmark, Norway and Singapore.

The public broadcaster Radio Television Hong Kong (RTHK), along with three new licensees; Metro Broadcast Corporation Limited, Phoenix U Radio Limited and Digital Broadcasting Corporation Hong Kong Limited have in total, pledged an investment of nearly HK$1 billion for the first six years of operation and will provide round-the-clock DAB+ services offering the radio audience in Hong Kong new high-quality entertainment and information programmes in multiple languages.

The topography of Hong Kong makes FM broadcasting a challenge which has historically limited the number of radio programmes available to consumers. The choice of DAB+ allows broadcasters to provide a broad range of new services with good quality reception within a limited radio spectrum.

The newly released localised solution from Frontier implements a rich character set consisting of 16,000 unique Chinese characters. The UI allows end-users to navigate through station names, radio menus, and view DLS messages in the Chinese language ensuring that digital radio is accessible to all consumers in the SAR.

“We are delighted that Frontier Silicon, the company that has shipped more than 13 million DAB/DAB+ solutions, has evolved their technology with the addition of the Chinese character set,” said Simon Heung from DBC. “With Frontier providing the Venus2i-C then we broadcasters can be sure that listeners to Hong Kong's exciting new digital radio services will be able to enjoy them through highly dependable radios.“

“At Frontier we have been investing in digital radio for over ten years and during this time we have developed a substantial engineering and sales presence in the Hong Kong SAR employing over forty highly skilled local staff.” commented Anthony Sethill, CEO Frontier Silicon. “The launch of DAB/DAB+ in Hong Kong is yet another step towards this established standard becoming the world's most widely adopted digital radio standard, and this latest development of our technology underlines our commitment in this market globally.”

Initially the Venus 2i-C platform with the Chinese UI is implemented using Frontier Silicon's Verona digital radio module using a 128 x 32 pixel display with icons and running the latest DAB 4.3 software SDK. The entire 16,000 character set is stored in the on-board memory of the module which dispenses with the requirement to have a fixed and inflexible LCD driver containing a specific subset of the character set. This software is also applicable to any current DAB/DAB+ chipset or module from Frontier.

For further information on the Hong Kong launch of DAB+, visit: www.digitalradio.gov.hk

About Frontier Silicon Limited

Frontier Silicon is the world's leading supplier of integrated circuits and modules for digital audio receiver products and mobile digital TV. Established in 2001 as a privately funded fabless semiconductor company, Frontier Silicon has over 140 employees. The company is based in London, England, with design centres in Cambridge and Shannon. Frontier Silicon also has branch offices and technical support representation in France, Germany, Hong Kong, China and Japan. Products include complete solutions for digital audio systems including DAB, internet radio and network audio, from silicon through software to production-ready platform designs.

Customers include Bang & Olufsen, Bose, Bush, Cyrus, Denon, Dual, Gear4, Goodmans, Grundig, harman/kardon, Hitachi, JVC, Magic Box, Ministry of Sound, NAD, Onkyo, Panasonic, Philips, Pinell, Pioneer, PURE, Revo, Roberts, Sanyo, Sharp, SIRIUS XM, Sony, TEAC, Tivoli Audio, Vita Audio and Yamaha.

Frontier Silicon is a trademark or registered trademark of Frontier Silicon Ltd.

Apple, iPhone and iPod are trademarks of Apple Inc., registered in the U.S. and other countries. ”Made for iPhone/iPod” means that an electronic accessory has been designed to connect specifically to iPhone or iPod and has been certified by the developer to meet Apple performance standards. Apple is not responsible for the operation of this device or its compliance with safety and regulatory standards.

About Digital Broadcasting Corporation Hong Kong Limited (DBC)

DBC is Hong Kong's first premier digital radio broadcaster, founded by renowned commentator and former legislator Albert Cheng in October 2010. Beginning with its first digital music channel, Digital Melody, it will then be followed by six more premier channels covering a diverse selection, like news & current affairs, real-time finance and stock market updates, sports, pop music and family programming. Also included will be a special dedicated channel for foreign Hong Kong residents that will broadcast in their respective native languages like Thai, Filipino, Indonesian, Indian, Nepalese, and Pakistani.

Frontier Silicon
Steve Evans, VP of Marketing
Tel: +44 1223 492 259
Email: press@frontier-silicon.com
Web: www.frontier-silicon.com

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