DirectBuy Selects Atrinsic Interactive as Search Marketing Agency

NEW YORK--(BUSINESS WIRE)--

Atrinsic Interactive today announced that it has been selected as the exclusive search marketing agency for DirectBuy (www.directbuy.com), America's leading home improvement and furnishings club. In addition to search marketing and optimization services, the agency will also provide Brandlock, Atrinsic Interactive's leading brand protection service. Atrinsic Interactive is one of the top 10 search marketing agencies for 2010, as ranked by Advertising Age.*

“We are dedicated to helping consumers access quality home improvement and furnishing products at tremendous savings, and we want to get that message out to the people who can benefit from our products the most, which is why we have chosen Atrinsic Interactive as our exclusive search partner,” said Dan Austin, VP of Digital Marketing for DirectBuy. “Atrinsic's performance-based search marketing services can help us effectively and cost-efficiently target our reach to the growing population of cost-conscious home improvers –while also protecting our brand in a very competitive marketplace.”

Since opening its first club in 1971, DirectBuy has become the leading home improvement and furnishings club in North America and has over 400,000 members. In addition to search marketing strategies informed by the agency's proprietary business intelligence platform, DirectBuy's brand will be guarded by Atrinsic Interactive's brand protection technology (Brandlock), which minimizes cross-channel cannibalization from other online marketing channels. DirectBuy will also benefit from Atrinsic Interactive's multi-channel consumer path-to-conversion and revenue attribution technologies.

“We look forward to helping DirectBuy connect even more online consumers with quality home products at insider prices by ensuring that their presence, and ability to attract and convert customers, is fully optimized across the web,” said Aaron Baker, EVP of Atrinsic. “Our mission is to help them broaden their leadership in the market by extending their online footprint, while also maximizing their marketing ROI.”

About Atrinsic Interactive

Atrinsic Interactive, a division of Atrinsic, Inc. ATRN, is a full service agency and affiliate network ranked by Advertising Age as one of the top 10 Search Marketing Agencies for 2010.* Offering clients a cross-platform approach, Atrinsic Interactive is dedicated to delivering customers to its clients in the most cost-efficient manner possible by bridging the gap between search and other online marketing channels. Atrinsic Interactive helps advertisers drive leads, acquire customers and build brands through an integrated suite of customer marketing solutions and technology, including SEM/SEO services, business intelligence, social media, the Atrinsic Affiliate Network (atrinsicaffiliatenetwork.com), display advertising, email marketing, mobile marketing, creative services, and its proprietary brand protection technology, Brandlock.

About DirectBuy

Since opening our first club in 1971, DirectBuy has become the leading home improvement and furnishings club in North America. Today DirectBuy is over 400,000 members strong. We work with top home furnishings and improvement manufacturers to bring you their products at prices typically reserved for retail store owners. We take pride in working with the most trusted brands, giving our members access to quality products at tremendous savings. DirectBuy members are not limited to the inventory of a single retail store. Instead, members enjoy a selection of home furnishing and improvement products often much larger than that of other warehouse clubs or retail stores, all at direct insider prices. In addition to our extensive selection of home furnishings, members also have access to cabinetry, flooring, fixtures, appliances, electronics and much more.

Forward Looking Statements

This press release contains forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the Company's actual results in future periods to differ materially from forecasted results. A number of factors, including those described in the Company's filings with the U.S. Securities and Exchange Commission (SEC), could adversely affect the Company. Copies of the Company's filings with the SEC are available from the SEC, may be found on the Company's website or may be obtained upon request from the Company. The Company does not undertake any obligation to update the information contained herein, which speaks only as of this date.

*Advertising Age April 26, 2010 “Agency Report 2010” Top 25 Search Agencies