Market Overview

Nurun Acquires Odopod


MONTREAL, QUEBEC--(Marketwire - Sept. 12, 2011) - Nurun today announced the closing of the acquisition of Odopod, a leading digital agency based in San Francisco. With a multi-disciplinary team of over 60 employees, Odopod has deep expertise combining brand marketing and interactive product development for a diverse client roster that includes Google, Electronic Arts, Tesla Motors and Sony Electronics, among others.

"We're thrilled to be joining Nurun. They bring us a global footprint, best-in-class technology capabilities and a wealth of experience with large global companies. These qualities are extremely appealing to us," said Tim Barber, Executive Creative Director and one of Odopod's three founders.

The acquisition adds a significant U.S. presence to Nurun's global network and access to Silicon Valley's culture of innovation. "Odopod is a unique company - one that thinks like a start-up, understands brands like an advertising agency, and creates products and software like an innovation shop. Some of the world's most innovative companies rely on Odopod to solve their most complex business problems," said Jacques-Herve Roubert, Nurun President and CEO.

Together, Odopod and Nurun will offer an unparalleled combination of expertise and scale that serves to further differentiate Nurun from the large communication holding groups. "As the world's largest independent digital agency, we believe we have an opportunity to be a new kind of digital company - one that's focused on helping brands create consumer value and improving everyday life," said Jacques-Herve Roubert.

About Odopod

Odopod is a full-service digital agency known for its strategic, creative and technical ability to help its clients build meaningful connections with their audiences in all places digital. With strong expertise in marketing and product development, Odopod continually crafts experiences that bridge both emotion and utility for clients including, Electronic Arts (EA), International Watch Co. (IWC), Tesla Motors, Sony Electronics, Google, DonQ Rum, The Museum of Science & Industry, Nike, PlayStation and Sling Media. Headquartered in San Francisco, California, Odopod has been a leading name in digital since 2000 and has recently been honoured as Advertising Age's Small Agency of the Year, West.

About Nurun

Nurun Inc. is a wholly owned subsidiary of Quebecor Media Inc., one of Canada's largest media and telecommunications companies, with more than 16,000 employees. Nurun's mission is to help brands strengthen consumer relationships through digital technology and interactive media. Nurun uses a discipline in design thinking to uncover new insights, identify changing consumer behaviour and invent solutions that fit into everyday life. As the No. 1 independent interactive group worldwide, Nurun counts more than 13 offices in America, Europe and Asia. With more than 1,200 professionals in its network, Nurun has established long-term relationships with leading brands, including L'Oreal, Lacoste, Tag Heuer, Bouygues Telecom, Danone, Pernod-Ricard, The Home Depot, Sears Canada, the Government of Quebec, Videotron, Ferrero, Sky, BBVA, Manheim and SEAT.

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