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ICANN Passes The Baton on New TLDs at Master Of Your Domain? Conference in NYC

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ICANN Passes The Baton on New TLDs at Master Of Your Domain? Conference in NYC

Industry leaders gathered at the Master Of Your Domain? New TLD Conference for the first time since the New gTLD Program was passed at ICANN Singapore in June, 2011. Proceedings began with a special keynote from Kurt Pritz, SVP of Stakeholder Relations for ICANN. Special guests included Jeffrey Hayzlett, from the Hayzlett Group, and Esther Dyson, of EDventure. MOYD was sponsored by Afilias, Neustar, Verisign, Dot Green, Definition 6, Herrick Feinstein, and Watchitoo.

New York, NY (PRWEB) August 07, 2011

Industry leaders gathered at the Master Of Your Domain? New TLD Conference for the first time since the New gTLD Program was passed at ICANN Singapore in June, 2011. Proceedings began with a special keynote from Kurt Pritz, SVP; of Stakeholder Relations for ICANN. Special guests included Jeffrey Hayzlett, from The Hayzlett Group, and Esther Dyson, of EDventure. Master Of Your Domain? ("MOYD") was sponsored by Neustar, Afilias, Verisign, Dot Green, Herrick Feinstein LLP, Definition 6, and Watchitoo.

With much excitement in the air, proceedings began with keynote Kurt Pritz, SVP of Stakeholder Relations for ICANN. He reminisced about the long and arduous process that ICANN and its global stakeholders undertook over the years for the new namespace to open. He recounted that there were countless Draft Application Guidebooks (DAG) in an ecosystem with more acronyms than most other industries.

Mr. Pritz remarked that it was the first time that he publicly spoke about the New gTLDs since ICANN Singapore and that MOYD marked the "passing of the baton" for innovators to now pursue and implement New gTLDs.

"The horse is out of the barn. The race is on," declared Jeffrey Hayzlett, of The Hayzlett Group. Mr. Hayzlett echoed other speakers' contentions that it is moot for brands to question the value of New TLDs since the program is going forward. He concluded that Brand TLDs are a "no-brainer" and that big business should be looking at the generic keywords in their industries as well. Mr. Hayzlett, who is former CMO to Kodak and has been dubbed the "Celebrity CMO" by Forbes, joined MOYD from remote location using Watchitoo, MOYD's live multistreaming partner.

"I wouldn't want to be a cheesemaker if Kraft owned .cheese,” remarked special guest, Esther Dyson, of EDventure, and formerly, founding Chairwoman of ICANN. Ms. Dyson remotely offered balance of opinion as to the value that the New gTLDs generally pose. She stated that she couldn't see much value in new gTLD's and that ICANN's near $200,000 price was too high.

After some friendly debate, Ms. Dyson conceded there could be some value with some examples given by moderator, Paul Farkas, Esq., such as with City TLDs and perhaps TV Networks using them to market and build communities around its shows. However, she still pointed to the high costs, finding CocaCola.com just fine at the cost of a few dollars versus .Coke and/or .CocaCola at $185K+

"New York City is ready to file its City TLD when the [New gTLD] process opens up next year," announced Michael McMahon, Esq., also from Herrick Feinstein, LLP. Counselor McMahon is a former Deomocratic Congressman and New York City Councilman.

Industry leaders from Afilias, Neustar, Verisign, Dot Brand Solutions, Aus Registry, Dot Asia Organisation, and Donuts, Inc., discussed their respective experience in the space, technologies, clients, goals, strategic partnerships, user base, and predictions.

Edmon Chung, CEO of Dot Asia Organisation, gave an especially enlightening presentation on .Asia, the Asian market, and the import of Internationalized Domain Names, IDNs. CEO of DotBrand Solutions, Ben Crawford, surprised us with Seinfeld 'Master Of Your Domain' T-Shirts in celebration of the event and the times.

Mike Davies, from Verisign, raised expectations for the first application window next year, predicting that there will be over 1,500 applications.

Several New gTLD ventures gave enthusiastic presentations concerning their imminent applications, including DotGreen Community (.green applicant), Big Room, Inc. (.eco applicant), dotBERLIN GmbH & Co. (.berlin applicant), and Dot Gay, LLC. (.gay applicant).

Wendy Seltzer, Esq. and Barry Werbin, Esq. rounded out discussion about the application process in raising principles of underlying legalities, cost, and trademark issues.

Fittingly, co-host and moderator, Mr. Farkas, read two quotes from legendary Professor and Author, William J. Micthell that are particularly applicable to the imminent New TLD namespace. This is “an invitation to design and construct the City of Bits (capital of the twenty-first century)...with this new element turn[ing] classical categories inside out and reconstruct the discourse in which architects have engaged from classical times until now...This vast grid is the new land beyond the horizon, the place place that beckons the colonists, cowboys, con-artists, and would be conquerors of the twenty-first century. And there are those who would be king.” (William J. Mitchell, City of Bits; E-Topia).

The Master Of Your Domain? New TLD Conference was produced and co-hosted by iBreakfast's, Alan Brody, and Smart TLDs', Paul Farkas. The livestreamed video and speaker presentations will be posted on iBreakfast soon.

About iBreakfast
The monthly iBreakfast meetings, started in 1997, are the longest continually running digital media strategy events delivering the latest trends and issues in the industry. iBreakfast reaches over 20,000 Tri-state NY digital media executives through emails, Facebook. LinkedIn and Twitter. The monthly Club meeting showcases the Digital Media's movers and shakers in the context of the entire technology marketplace. That means the Breakfast Club will feature the people behind breaking news and the technologies about to make a difference. @iBreakfast

About Smart TLDs
Smart TLDs, LLC., is a strategy, consulting and marketing group specializing in New TLDs for brands, cities, industry associations, public interest groups, and entrepreneurs. @AllSocialTV

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2011/8/prweb8698737.htm

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