Market Overview

Social Collaboration to Spread Enterprise Wide


Social Collaboration to Spread Enterprise Wide

Younger generation expected to drive take-up of social collaboration in the workplace, explains Dave Thomson of Cisco in a recent interview with Enterprise Communications.

London, England (PRWEB) August 02, 2011

Social collaboration will eventually be for everyone in the office environment as a new, younger generation expects to be able to interact and collaborate in real time to bring additional benefits to the workplace.

That's according to Dave Thomson, European Marketing Manager, Unified Communications and Collaboration, Cisco, who was speaking exclusively to Enterprise Communications during its recent ‘Executive Interview Series'.

Designed to create awareness of the latest developments within the enterprise communications space, this series of one-on-one video interviews drew business leaders together for a day to discuss how firms should be harnessing social collaboration to deliver real business benefits.

Thomson was just one of a number of high-level executives to stress the changes being placed upon people and the places in which they work by new social channels which are forcing enterprises everywhere to reconsider the ways in which they go about their business.

However, he isn't suggesting the likes of Facebook and Twitter are a bad thing, merely observing the seismic shift they've caused both internally and externally.

Thomson says that the idea of freely sharing information and experiences isn't going to go away anytime soon and has meant that smart firms are seeking to harness aspects of the social chain and see where they can deploy them to drive efficiencies and get the job done.

“That's not to say that the old ways will go away, but I think it will just be that there is a wider choice for people to use,” he adds.

Although many firms look set to take a step-by-step approach to this and feel their way around at first, Thomson thinks it's important that everyone knows just what can and is expected of them through clear sets of guidelines. With these in place and the wheels in motion, there are very real benefits to be had from social collaboration.

In fact, with such solutions helping to drive down costs in a number of areas as well as encouraging co-creation, both internally with workers and externally with customers, it is difficult to imagine many areas where social collaboration doesn't fit.

The ‘Executive Interview Series' forms just one part of the Enterprise Communications portfolio which was created to help end users within the industry learn about the latest communications products and solutions for enterprises. These interviews also help companies to engage more easily with existing and potential clients, creating awareness for what they do.

To find out what else Dave Thomson of Cisco had to say, you can read or watch the full and exclusive video interview, by visiting the following link: Interview with Dave Thomson - Cisco
For further information please contact Lisa-Marie Carter on:

Email: lisamarie(at)lrgamedia(dot)com

Tel: +44 (0)117 355 9733


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