MODESTO, Calif., Aug. 18, 2011 /PRNewswire/ -- Lucky Supermarkets announced that beginning August 22, consumers who shop at any of its greater Bay Area stores using their new Lucky Rewards Card can now earn significant discounts on fuel redeemable at participating Shell stations. Consumers can receive savings of 5 cents, 25 cents, 50 cents or more per gallon when redeeming Fuel Rewards® savings. Shell is the no. 1 selling gasoline brand in the U.S.

The Lucky Rewards program is a free program where consumers will earn Fuel Rewards savings simply by making qualified purchases at Lucky Supermarkets. The Lucky Rewards program is part of the Fuel Rewards Network™, allowing Lucky consumers to redeem Fuel Rewards savings at approximately 190 participating area Shell stations.

It's Simple…Fill Your Cart then Fill Your Tank.

For every $50 in qualified purchases at Lucky using the new Lucky Rewards Card, a 5 cents per gallon discount on fuel is earned and redeemable on a single fill-up, up to 20 gallons of fuel per purchase. Additionally, Fuel Rewards savings are cumulative – the more shoppers spend, the more they earn. For example, if a consumer spends $100, they will earn a 10 cents per gallon discount, if they spend $150, they earn a 15 cents per gallon discount, etc. Shoppers also don't have to spend $50 in one transaction. Purchases are automatically tracked and each time the $50 threshold is met, another 5 cents per gallon discount on fuel is earned.

"Providing additional value is always our priority and with our Lucky Rewards Card, shoppers are in control of their overall fuel savings," said Frank Capps, Chief Sales Officer, Lucky Supermarkets. "We are excited to offer a real reward for those choosing to spend their grocery dollars with us!"

"We are very pleased to redeem Fuel Rewards savings at participating Shell stations in the San Francisco, Oakland and San Jose areas," said Dan Little, Fuels Marketing Manager, Shell North America. "With conveniently located participating Shell stations throughout the area, it has never been easier for consumers to save on Shell Nitrogen Enriched Gasolines, including our premium gasoline, Shell V-Power®."

Earn More Fuel Rewards Savings

Consumers can earn additional Fuel Rewards savings with 700 online merchants using the Fuel Rewards Network (FRN) Online Mall. Earn 5 cents, 25 cents, 50 cents or more per gallon for every $50 spent online. Only available at www.fuelrewards.com. Offer may vary per merchant. The Fuel Rewards Network program is operated by Excentus Corporation, a retail marketing coalition specializing in fuel based reward programs.

"Lucky Supermarkets has been a great business partner for us," said Brandon Logsdon, President and Chief Operating Officer, Excentus. "We are confident that bringing them together with Shell will be a success."

Redeeming is Easy

Consumers may redeem their Fuel Rewards savings at participating Shell stations by inserting their new Lucky Rewards Card at the pump, which will initiate the fuel savings. To maximize their Fuel Rewards savings, consumers who anticipate their fuel purchase may exceed $75 should present their new Lucky Rewards Card and pay inside. Fuel Rewards savings expire on the last day of the month immediately following the month they were earned. Consumers with questions about the Lucky Rewards program can call Lucky Supermarkets Customer Service at 1-800-692-5710, or they can contact Shell Customer Service at 1-888-GO-SHELL for assistance identifying participating Shell stations.

For additional information, please visit www.shell.us/lucky or www.luckysupermarkets.com/fuelrewards.

About Lucky Supermarkets

Lucky Supermarkets is owned and operated by Save Mart Supermarkets, a California corporation, with more than 240 stores in Northern California and Northern Nevada under the Save Mart, S-Mart Foods, Lucky, Maxx Value Foods, and FoodMaxx banners. Headquartered in Modesto, Calif. since the company was founded in 1952, Save Mart Supermarkets has always believed in supporting local suppliers and producers, and is actively engaged with the charities and causes of the communities where its stores do business. For more information on the stores of Save Mart Supermarkets, please visit www.SaveMart.com, www.LuckySupermarkets.com, and www.FoodMaxx.com.

About Excentus

Excentus Corporation is the market leader in providing marketing and promotional programs and services utilizing fuel discounts as the ultimate consumer reward. Through its rapidly expanding portfolio of fuel-based rewards programs, Excentus' retail partners are effectively competing and growing market share by saving their loyal customers over $110 million to-date on their gasoline purchases. Headquartered in Dallas, Texas, Excentus Corp. was founded in 1996 and is a privately held company with over 150 customers in the U.S. and Canada.

About Shell

Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and has a network of more than 6,000 Shell-branded gasoline stations in the Western United States. Shell Oil Company is an affiliate of the Shell Group [RDS and RDS]. Shell Oil Company is a 50 percent owner of Motiva Enterprises LLC, along with Saudi Refining, Inc. Motiva Enterprises LLC refines and markets branded products through approximately 8,200 Shell-branded stations in the Eastern and Southern United States.

Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 100 countries with businesses including oil and gas exploration and production; production and marketing of Liquefied Natural Gas and Gas to Liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects including wind and solar power. For further information, visit www.shell.com.

SOURCE Shell Oil Company