Market Overview

Afternic Releases Mobile Application

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WALTHAM, Mass.--(BUSINESS WIRE)--

NameMedia's Afternic domain marketplace is now accessible to iPhone and iPad users through a free application available via Apple's App Store.

AfternicDLS Mobile will offer the world's estimated 120 million iPhone and 25 million iPad users one-click access to the world's largest domain marketplace: the Domain Listing Service (DLS). Afternic is the only domain marketplace offering a mobile application to support search and bidding activities.

The application allows prospective domain buyers to search an inventory that includes millions of premium domain names listed for sale through DLS. Users will also be able to download lists of available domains based on custom searches.

AfternicDLS Mobile is the latest innovation from Afternic, which introduced revolutionary “Instant Transfer” capabilities to the domain aftermarket. “Instant Transfer” simplifies the purchase of premium domains—those names which have been previously registered and are up for resale-- by eliminating the traditionally lengthy escrow process, making names available for immediate use by the buyer.

“By embracing new technologies we extend the reach of the DLS and better meet the changing needs of our customers. As the world relies more on handheld devices to do business, offering a mobile application is a logical step in improving access to our inventory. Both domain sellers and buyers benefit if we are able to connect supply and demand effectively,” said Jason Miner, Senior Vice President and General Manager of NameMedia's marketplace.

About Afternic/NameMedia

Afternic DLS is the world's largest domain marketplace, partnering with the world's leading domain registrars and resellers. Through DLS, domains are promoted for sale to millions of domain buyers worldwide.

Afternic is part of NameMedia, a leader in the acquisition; development and trading of digital real estate through a network of highly targeted websites and a marketplace for premium domain names. The company's website development focuses on creating compelling online communities in niche categories. The company's marketplace allows owners of premium domain names to list their domain properties for sale, and for domain buyers to review the largest available inventory. Through its ownership of one of the largest domain portfolios in the world, its innovative website development platform, and its broad distribution, NameMedia now serves more than 50 million visitors to its network of websites and sells domains to customers in more than 100 countries. Headquartered outside Boston in Waltham, Massachusetts, more information is available at www.namemedia.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6816189&lang=en

NameMedia
Ellen O'Brien, 781-839-2873
eobrien@namemedia.com

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