Market Overview

YesDTC Releases Full MotorBooster(TM) Dynamometer Study and Sets Retail Pricing

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SAN FRANCISCO, July 19, 2011 (GLOBE NEWSWIRE) -- YesDTC Holdings, Inc. (OTCBB: YESD), a direct-to-consumer marketer and global distributor of consumer goods and products, today announced the professional dynamometer study recently performed on its MotorBooster™ combustion catalyst tablet is being released today along with a detailed product description briefing, in order to provide the public with comprehensive information on the Company's proprietary MotorBooster™ engine conditioner and confirmation of product efficacy.

Along with the release of the Dyno Study and Product Briefing, YesDTC is also announcing it has set the retail pricing of its MotorBooster™ combustion catalyst and engine conditioner at approximately $1.50 per gasoline tank treatment for the consumer automotive market. At a national average cost per gallon of $3.68 for regular gasoline, and $3.93 for premium, the Company estimates a 16% increase in fuel efficiency as demonstrated by its last independent test would mean a very significant nearly $0.59 savings per gallon on regular and a $0.63 savings on premium, while users switching from premium to regular as a result of using MotorBooster would realize even more significant savings.

"We are thrilled to be moving forward toward the launch of our MotorBooster product and have been working for a while now to set the appropriate retail pricing level in a way that benefits both our shareholders and consumers," commented Joseph Noel, CEO of YesDTC. He continued, "With an average tank size holding approximately 16 gallons of gas, many consumers of regular gasoline will realize a savings of approximately $9.42 per tank, and even more if MotorBooster tablets are purchased at our volume discount offer. We look forward to the commencement of testing by the University of Alaska, Fairbanks, as recently announced, and also want to start informing our consumer base about the MotorBooster product offering. For this reason, we are releasing both the Dyno Study and Product Briefing on MotorBooster, both of which can now be viewed at http://yesdtc.com/dev/ under the Product Portfolio section of our website."

As an automotive combustion catalyst that targets the consumer market, MotorBooster is designed to increase fuel economy, reduce hydrocarbon emissions and enhance engine performance. MotorBooster™ is a proprietary formulation tablet that users simply insert into their gas tank, upon which it dissolves into the fuel to achieve mileage, emissions and enhancement benefits, including allowing motorists to use lower octane fuels for double-savings at the pump. MotorBooster is protected under U.S. patents and has received EPA Certification to not cause engine damage.

About YesDTC Holdings, Inc.

YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), internet and retail marketing programs. The Company brings a unique set of skills to this market space by combing both the creative talents and financial acumen needed to create a total package for direct-to-consumer marketing programs. More information on YesDTC Holding can be found at www.yesdtc.com

Forward-Looking Statements

Certain statements in this press release may constitute "forward-looking statements" that involve risks and uncertainties. These include statements about our expectations, plans, objectives, assumptions or future events. You should not place undue reliance on these forward-looking statements. Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission. We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.

CONTACT: YesDTC Holdings, Inc. Christian Kirsebom (925) 247-6666
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