Market Overview

Major Oil Company to Support Comprehensive Test of YesDTC's MotorBooster Engine Catalyst Product -- Product Already Showing 16.5% Fuel Savings


SAN FRANCISCO, July 18, 2011 (GLOBE NEWSWIRE) -- YesDTC Holdings, Inc. (OTCBB: YESD), a direct-to-consumer marketer and global distributor of consumer goods and products, today announced another significant development involving the recently announced performance test of its MotorBooster™ fuel catalyst formulation being conducted by the University of Alaska, Fairbanks (UAF). In addition to tests by the UAF, a major Alaskan oil exploration company has also expressed significant interest in the testing protocol and has stated its intent, assuming favorable test results of MotorBooster by the UAF, to employ one or more of the products across its entire fleet.

Recent fuel catalyst technologies have changed significantly from earlier versions and are now yielding strong results.  YesDTC has already completed one highly successful test of this technology in conjunction with a leading NASCAR and Winston Cup development team that demonstrated a 16.5% reduction in fuel consumption and an even more significant reduction in hydrocarbon emissions. This additional test of MotorBooster by the University of Alaska is designed to further demonstrate the unique fuel savings and emission reduction capabilities of this proprietary engine catalyst.

Christian Kirsebom, General Manager of YesDTC commented, "This is a highly significant event for our Company.  The science behind fuel catalysts has advanced meaningfully over the past few years and is beginning to attract a lot of attention within the scientific community.  Our first test was very successful and we are confident this new test with the University of Alaska, Fairbanks will yield similar results. Being mindful of the revolutionary impact the MotorBooster product is showing to have on increasing fuel efficiency and decreasing emissions, something that could be a game changer for any industry using oil and gas fuels, we think its important to position the marketing of this product with overwhelming scientific evidence in support of its efficacy as we ready for a nationwide rollout over the coming months."

Mr. Kirsebom continued, "At a national average of $3.76 per gallon for regular, and $3.92 for premium, a 16% increase in fuel efficiency as demonstrated by the Company's last independent test would mean a $0.60 savings per gallon on regular and a very significant $0.63 savings on premium, while users switching from premium to regular as a result of using MotorBooster would realize even more significant savings.  We believe consumers will be very interested in achieving similar results as we roll this product out into the marketplace."

As an automotive combustion catalyst that targets the consumer market, MotorBooster is designed to increase fuel economy, reduce hydrocarbon emissions and enhance engine performance. MotorBooster™ is a proprietary formulation tablet that users simply insert into their gas tank, upon which it dissolves into the fuel to achieve mileage, emissions and enhancement benefits, including allowing motorists to use lower octane fuels for double-savings at the pump. MotorBooster is protected under U.S. patents and has received EPA Certification to not cause engine damage.

About YesDTC Holdings, Inc.

YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), internet and retail marketing programs. The Company brings a unique set of skills to this market space by combing both the creative talents and financial acumen needed to create a total package for direct-to-consumer marketing programs. More information on YesDTC Holding can be found at

Forward-Looking Statements

Certain statements in this press release may constitute "forward-looking statements" that involve risks and uncertainties. These include statements about our expectations, plans, objectives, assumptions or future events. You should not place undue reliance on these forward-looking statements. Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission. We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.

CONTACT: YesDTC Holdings, Inc. Christian Kirsebom (925) 247-6666
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