Market Overview

YesDTC to Conduct Additional Validation Testing of the MotorBooster(TM) Engine Catalyst

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SAN FRANCISCO, June 30, 2011 (GLOBE NEWSWIRE) -- YesDTC Holdings, Inc. (OTCBB: YESD), a direct-to-consumer marketer and global distributor of consumer goods and products, today announced it is planning additional testing of its proprietary formulated MotorBooster™ engine catalyst product in order to further demonstrate the unique capabilities of this fuel saving product.

While fuel prices have come down moderately in recent weeks, they are still well above last year's prices, about 30% higher, and many economists believe high consumer fuel prices in particular will continue to be a drag on U.S. economic growth. At a national average of $3.543 per gallon for regular, and $3.814 for premium, a 16% increase in fuel efficiency as demonstrated by the Company's last independent test would mean a $0.57 savings per gallon on regular and a very significant $0.61 savings on premium, while users switching from premium to regular as a result of using MotorBooster would get a whopping $0.84 per gallon savings at the pump.

As an automotive combustion catalyst that targets the consumer market, MotorBooster is designed to increase fuel economy, reduce hydrocarbon emissions and enhance engine performance. MotorBooster™ is a proprietary formulation tablet that users simply insert into their gas tank, upon which it dissolves into the fuel to achieve mileage, emissions and enhancement benefits, including allowing motorists to use lower octane fuels for double-savings at the pump. MotorBooster is protected under U.S. patents and has received EPA Certification to not cause engine damage.

Christian Kirsebom, General Manager of YesDTC, advised, "We think American drivers will be interested in savings possibilities like these. The Company has already conducted one highly successful test of the MotorBooster engine catalyst that showed a remarkable gain in fuel economy. This test was conducted by a leading NASCAR and Winston Cup development team and while we are very pleased with the results, we expect additional testing with other groups will offer further proof of the power of MotorBooster." He continued, "Fuel catalyst technologies have changed significantly from earlier versions and are now yielding strong results. We've decided it is worth our time and effort to further demonstrate to the public the very strong capabilities of the MotorBooster product and, for this reason, we are expanding our product validation testing and look forward to updating everyone on the results shortly." 

In a recent independent professional dynamometer engine test conducted by a leading NASCAR and Winston Cup development team, engines treated with MotorBooster showed an increased efficiency in fuel combustion, with a more complete burn of the fuel and virtual elimination of engine deposits, resulting in several highly significant benefits relative to untreated engines, including:

Engine performance results of:

  • Improvement in torque: 2.9%
  • Increase in power: 2.9%
  • Improvement in fuel consumption: 16.5%
  • Increase in the ratio of air-to-fuel present during combustion: 10.8%
  • Reduction in engine fuel mass consumption and crankshaft power: 16.5%

and engine emission results of:

  • 54.4% reduction in carbon monoxide
  • 9.0% drop in carbon dioxide
  • 84.3% decline in hydrocarbons
  • 15.6% decrease in nitrous oxides
  • 24.6% increase in oxygen, consistent with increased fuel efficiency

The benefits below were also realized:

  • Improved fuel economy, with more miles gained per gallon of gasoline and/or the same amount of mileage achieved with less fuel used – implying meaningful cost savings at the pump and less emissions into the environment
  • Removal of deposit build-ups and the prevention of harmful carbon particle accumulation – thereby lowering emissions, engine friction and overall wear and tear – enabling savings on maintenance costs
  • Reduced engine wear and tear, resulting in extended engine life
  • Reduced need for higher octane fuels, which represent the more expensive gasolines at filling stations
  • Cleaner oil with the need for fewer oil changes
  • Virtual elimination of black smoke and harmful emissions 
  • Significant decline in carbon monoxide and ground level ozone toxins as a by-product waste from inefficiencies in fuel burning
  • Significant reduction in nitrogen oxides released
  • Minimization of corrosive sulfur oxides, a cause of acid rain

About YesDTC Holdings, Inc.

YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), internet and retail marketing programs. The Company brings a unique set of skills to this market space. YesDTC combines both the creative talents and financial acumen needed to create a total package for direct-to-consumer marketing programs. Importantly, the Company also maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials.  More information on YesDTC Holding can be found at www.yesdtc.com

Forward-Looking Statements

Certain statements in this press release may constitute "forward-looking statements" that involve risks and uncertainties. These include statements about our expectations, plans, objectives, assumptions or future events. You should not place undue reliance on these forward-looking statements. Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission. We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.

CONTACT: YesDTC Holdings, Inc. Christian Kirsebom (925) 247-6666
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