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New Marketing Labs Signs Partnership Agreement With SAS


CANTON, MA--(Marketwire - October 27, 2010) - New Marketing Labs LLC (, a digital marketing, strategy planning and social community engagement firm, has signed a partnership agreement with SAS, the leader in business analytics software and services.

The partnership has three main components. The two companies will work together to:

develop case studies to demonstrate the bottom-line value of social media analytics for enterprise-level companies,
plan and promote joint social media conferences in the U.S. and overseas, and
cooperate on the development and marketing of enterprise social media product and service offerings.

"Social media is the hottest topic in marketing," said New Marketing Labs Senior Managing Director Colin Bower, "but a lot of companies are flying blind. Until you can understand how social media integrates with your existing goals, analyze the impact of social media on your business and make decisions based on facts, you're just guessing. SAS does that better than anyone, and this partnership will showcase that expertise in a variety of areas."

New Marketing Labs worked with SAS on the launch of SAS(R) Social Media Analytics, helping create an integrated social media campaign that led to positive mentions in traditional as well as new media, and, more important, brought in a steady flow of sales leads. The two companies share the goal of taking social media beyond the experimentation phase and into the realm of tangible business value.

"We developed SAS Social Media Analytics to apply the power of predictive analytics to social media," said SAS Senior Vice President and Chief Marketing Officer Jim Davis. "Now we want to take it further, and create solutions that help our customers act on the data. New Marketing Labs understands the social media landscape and the way companies use it to build awareness, generate leads and grow their business. The combination of SAS' analytics with New Marketing Labs' expertise will be powerful."

About New Marketing Labs
New Marketing Labs is a new media company based just outside of Boston, MA. We work primarily with Fortune 100-500 companies, both consumer and business facing, to design and implement digital marketing strategies to connect them to prospects, clients, partners and potential customers, and to humanize and build their brand.

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