Bally Technologies Wins International Gaming Award for ‘Best Gaming Technology Manufacturer’ During International Gaming Expo (IGE) in London

LAS VEGAS--(BUSINESS WIRE)--

Bally Technologies, Inc. BYI, a leader in slots, video machines, and casino-management systems for the global gaming industry, announced today that it has been awarded the prestigious 2010 International Gaming Award for ‘Best Gaming Technology Manufacturer’.

John Connelly, Bally Technologies’ Vice President of International, accepted the award at a gala ceremony yesterday at the Millennium Gloucester Hotel in London. The International Gaming Awards were held in conjunction with the annual International Gaming Expo (IGE) taking place in London this week.

Bally was recognized for being the most innovative gaming technology manufacturer, and achieving sales volume matching its level of innovation, by a panel of judges representing leading gaming-industry professionals, gaming journalists, and gaming-industry analysts from around the world.

According to Clever Duck Media Ltd., managers of the International Gaming Awards, the ‘Best Gaming Technology Manufacturer’ must have shown “originality, the ability to succeed in a highly competitive market, offered services to clients that have helped increase profitability, or have helped make working environments an easier and more productive place.”

Last year Bally Technologies won the International Gaming Award for ‘Best Customer Service and Support’.

"It is absolutely thrilling to be here in London with our customer/partners, at the world’s second largest gaming show, and be able to accept an International Gaming Award for the second year in a row – this time for ‘Best Gaming Technology Manufacturer’,” Connelly said. “This is powerful recognition of Bally’s innovation and our commitment to delivering system and games technology that helps our customers be more profitable, run their businesses more efficiently, and implement new programs to drive additional revenue and cost savings.”

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming-systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.BallyTech.com.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.