Market Overview

Agecroft Wins 2017 Best Hedge Fund Marketing Firm; Looking To Add New Manager


Agecroft Partners has won the Hedgeweek Global Awards as the Best Third Party Marketer Firm for the sixth time in seven years. “We are honored to have won this award and more importantly we are happy that the market place approves of the job we are doing.” stated Agecroft’s founder Don Steinbrugge.

Agecroft’s 5 partners, who average over 20 years of industry experience, have helped raise tens of billions in assets over their careers and have changed the model of hedge fund third party marketing. Most third party marketing models are based on leveraging personal relationships and doing extensive entertaining. Agecroft has been to build a global brand with a reputation as an industry thought leader, strong institutional investment knowledge and representing very high quality managers.

In addition to representing between three and six high quality hedge fund managers at a time, Agecroft adds value to the hedge fund industry by addressing issues, sharing insights learned from the thousands of investor interactions they have on a regular basis, writing proactive white papers, speaking at conferences, and contributing to media coverage of the hedge fund industry in hundreds of articles as well as regular contributors to business television. They also put on one of the top conferences in the industry: Gaining the Edge – Hedge Fund Leadership Summits (, which showcases some of the world's most influential hedge fund investors. Agecroft Partners donates all of the profits from their conferences to charities that benefit children.

Agecroft’s global brand has helped the firm attract some of the highest quality hedge fund managers to represent, and has also allowed them to access many institutional investors that other third party marketers have difficulty accessing.

Agecroft is highly selective of the firms it represents by utilizing an institutional quality due diligence process in manager selection. This begins by leveraging its industry-leading reputation to attract high caliber managers requiring marketing support. Agecroft’s success is that it analyzes hedge funds based on its own internal selection factors that closely mirror those used by institutional investors. Unsurprisingly, manager selection is highly discerning.

“95 percent of hedge funds can be screened pretty quickly. It’s the remaining 5 percent that take a lot of time to do deep due diligence,” says Steinbrugge. He also mentioned that one of their managers is near capacity and will be closing soon to new investors. As a result the firm is now in the process of identifying a new hedge fund to add to its platform.

Once a new manager is added, Agecroft works to add value to its clients by focusing on the following three components:

  • Helping fund managers enhance their product offering
  • Improving the way managers articulate their differential advantages across each of the evaluation factors investors use to select hedge funds
  • Developing a tailored marketing and sales strategy that leverages Agecroft’s proprietary global investor database, which is one of the largest in the industry.

This process leverages the founding partner’s 33 years of industry experience, which include having been the head of sales for both one of the world’s largest hedge fund organizations and institutional investment management firms. Here is a link to his presentation on the “3 Keys to Successfully Raising Hedge Fund Assets” from last year’s Gaining the Edge conference:


Related Articles

View Comments and Join the Discussion!

Posted-In: Press Releases