Market Overview

Facebook Campaign Leads to Help For Sick and Injured Shelter Pets


Facebook Campaign Leads to Help For Sick and Injured Shelter Pets and Purina Veterinary Diets® Announce Initiative to Help Animal Welfare Organizations Offset Veterinary Costs.

Los Angeles, CA (PRWEB) June 06, 2011, North America's largest non-profit homeless pet-adoption web service, and Purina® Veterinary Diets® today announced the kick-off of an initiative to help offset veterinary costs shouldered by animal shelters and rescue organizations. The Veterinary Care Fund, made possible by a donation from Purina Veterinary Diets®, will provide twenty-five grants, totaling $50,000, to U.S. and Canadian animal welfare organizations. The application process opens today, and one grant of $2,000 will be awarded each week for the next 25 weeks.

The Veterinary Care Fund web page will display the weekly grant recipients, along with photos and stories of how the grants are helping to create happy endings for specific shelter pets.

“Sick and injured pets are just as deserving of a loving home as healthy ones, but the financial constraints that all shelters and rescue groups struggle with makes it especially challenging to provide the care those pets need to get healthy enough to be adopted,” says director of Shelter Outreach Jennifer Warner. “Thanks to the $50,000 donation from our friends at Purina Veterinary Diets, our Veterinary Care Fund can truly make a difference in the lives of homeless pets, and, we hope, for the wonderful staff and volunteers who care for them.”

The Veterinary Care Fund was made possible by Purina Veterinary Diets®'s “Fighting Pet Obesity” Facebook Campaign. Purina Veterinary Diets® donated $1.00 for each person who clicked “Like” on their Facebook campaign page, Fighting Pet Obesity (, and thanks to public support and Purina's generosity, the maximum of $50,000 was donated.

About is North America's largest non-profit pet adoption website, helping over 10,000 animal shelters, humane societies, SPCAs, pet rescue groups, and pet adoption agencies advertise their homeless pets to adopters. Every month, displays photos and descriptions of adoptable pets to over 1.2 million people trying to adopt a pet, adopt a dog or adopt a cat. Funding for is provided by the passionate pet lovers at Nestlé Purina and Bayer Animal Health.

About Nestlé Purina PetCare Company:

Purina Veterinary Diets® is manufactured by Nestlé Purina PetCare Company, one of the leading global players in the pet care industry. Nestlé Purina promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestlé Purina PetCare is located at Checkerboard Square in St. Louis, Missouri, where Ralston Purina was founded more than a century ago. The company is part of the Swiss-based Nestlé S.A. – the world's largest food company.


For the original version on PRWeb visit:

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