Market Overview

New CI Hotel Group Appoints Managing Director


New CI Hotel Group Appoints Managing Director

Healthspan Leisure is to be renamed the Vista Hotels Group to help the ongoing marketing strategy. Yvonne Scott, previously Head of Hotels Marketing has been appointed by Chairman Derek Coates, as Managing Director of the Vista Group of Hotels in the Channel Islands.

(PRWeb UK) January 27, 2011

The Healthspan Leisure group of hotels is to be renamed the Vista Hotels Group to help market them as a group to reflect their benefits. The hotels include Fermain Valley, Le Chalet and Sunnycroft Hotels in Guernsey and the Braye Beach Hotel and Divers Inn in Alderney.

The new name more closely reflects the unique location of these four hotels, each one with outstanding views. Derek Coates remains as Chairman of the Vista Hotels Group and he said: “Our strategy will involve the acquisition of further hotel properties in the future. We will be centralising management functions to obtain benefits from economies of scale. We have already centralised marketing, reservations and the financial function.”

To take Vista Hotels forward into the future, Mr Coates has announced the appointment of Yvonne Scott as Managing Director of this hotel group. Ms Scott will be responsible for the strategic planning and profitable running of the hotels, including digital marketing which will be at the forefront of the marketing activities. She will lead the hotels management team with the General Managers of the four hotels reporting to her. Mr Coates adds: “In the six months since joining us, Yvonne has brought swift and urgently needed changes within our business and I have been impressed by her ability and rapid progress. My congratulations to Yvonne on this well-deserved promotion from Head of Hotels Marketing.”

Ms Scott joined the hotel group in August last year bringing with her a wealth of experience. Since graduating from Bournemouth University in Catering and Institutional Management, she spent seven years working in PR agencies before becoming PR Manager for the Scotch Whisky Association in 1992.

Throughout her career, Ms Scott has been dedicated to the hospitality industry where her experience included starting up a small hotel in Swansea followed by a spell as General Manager of a three star hotel in Cornwall. In the five years prior to joining Healthspan, Ms Scott worked as Head of Marketing for the Richardson Group of three and four star hotels.

Of her appointment, Ms Scott comments: “I am delighted that Mr Coates has entrusted me with the responsibility of taking Vista Hotels forward. We have some exciting plans far and beyond 2011 to take our hotels forward in leaps and bounds.    We have a strong team of talented individuals in place and we intend to add to its strength to ensure we position ourselves at the forefront of tourism and hospitality in the Channel Islands”.

Mr Coates concluded by saying: “As Chairman of the hotels group, I will continue to develop the marketing strategy alongside Ms Scott. Graham Case and Michael Lawther will remain as non-executive directors on the board of the company with particular input on matters relating to IT and finance respectively.”

Notes for Editor: A high resolution picture is available on request.


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