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Pearson's Prentice Hall Media Studio Promotes Student College & Career Readiness


Pearson's Prentice Hall Media Studio Promotes Student College & Career Readiness

Interactive Program Cultivates Critical Thinking Skills

New York, NY (PRWEB) December 7, 2010

To date, thirty-eight states have adopted the new Common Core standards, designed to be robust and relevant to the real world, reflecting the knowledge and skills that our young people need for success in college and careers. Integrated into these standards is a focus on media literacy, which, according to the National Association for Media Literacy Education, "consists of a series of communication competencies, including the ability to access, analyze, evaluate and communicate information," and which "empowers people to be both critical thinkers and creative producers of an increasingly wide range of messages using image, language, and sound."

Such critical analysis is the focal point of Pearson's new Prentice Hall Media Studio, a suite of integrated, interactive resources that help students analyze and make sense of the different sources of information they see and experience. Through the hands-on program, they learn what it means to interpret media messages, then take what they've learned and plan, write, shoot, and edit their own media projects.

Media Studio provides teachers with actual footage from TV news broadcasts, public service ads, and feature films to explore the critical media concepts of lighting, shot size, sequence and editing, frame composition, conflict, suspense, and special effects. The program also presents discussions with noted media-makers offering behind-the-scenes insights and encouraging students to be active, critical thinkers rather than passive media consumers.

To assist students in becoming informed viewers and skilled producers of media, Media Studio addresses 32 topics, including mood, point of view, and sequence, which are key to understanding and producing media. Through the program, students are taught about media interpretation as well as the hands-on production of their own media projects.

As a support tool for teachers, Media Studio provides tips for customizing media literacy activities and instruction to suit the needs of students along with a glossary of media terms. Teacher also have access to a database of 500 films from which they can choose to effectively complement instruction of literary selections in Pearson Prentice Hall Literature anthologies.

According to Donald Leu, co-author, Prentice Hall Literature, and New Literacies Research Lab Director, University of Connecticut, "The new literacies are skills involved with identifying problems, searching for information, critically evaluating information, synthesizing it, and communicating it. To become fully literate in today's world, students must become

proficient in the new literacies of 21st century technologies."

"Today's students engage with media in a range of ways every day--from their cell phones to the Internet to movies and television. But, they often lack the tools they need to evaluate the information presented to them. Media Studio seeks to address this challenge and provide our students with the necessary skills to gather, comprehend, evaluate, synthesize, and report on information and ideas," said Pearson's Tammy Lakes, vice president for secondary literature.

Media Studio qualifies for federal funding in the areas of Enhancing Education Through Technology (EETT) and 21st Century Community Learning Centers. For more information, visit

About Pearson

Pearson (NYSE: PSO), the global leader in education, teacher training, education technology and school solutions, provides innovative print and digital education materials for preK through college, student information systems and learning management systems, teacher professional development, career certification programs, and testing and assessment products that set the standard for the industry. For more information, visit


Kate Miller



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