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Six Designers and 18 Fashion Bloggers Rip Runway for Charity


Six Designers and 18 Fashion Bloggers Rip Runway for Charity

Fashion Show and Benefit for Bottomless Closet NYC

New York, NY (PRWEB) December 2, 2010

On Monday, December 13 bloggers, young professionals, philanthropists and fashion industry professionals will be present to witness six designers, 18 fashion/lifestyle bloggers and a special belly dance wear fashion show by Decotach by Angela Lambru Belly Dance Fashion/Costume designer at the "Bloggers Soiree Presents: Fashion Is Never Bottomless" charity benefit for Bottomless Closet NYC. Bottomless Closet is a non-profit organization providing clothing, resume writing services, workshops, financial management, and professionals development services to disadvantaged women in New York City. 75% of the proceeds will be donated to the charity.

Kendall Farrell, Executive Director of Bottomless Closet, opened her doors to the Bloggers Soiree with welcome arms when Desiree Frieson, founder/organizer of the Bloggers Soiree, presented the idea of organizing unique and fun fashion show and benefit in honor of the non-profit. "Bottomless Closet is thrilled to participate in fun and innovative events like the Blogger Soiree fashion show," said Farrell, "It helps us to raise awareness of the work that we do which ultimately supports women who are transitioning back into work."

"I want to create a fun and unique way for bloggers to come together and give back to the community via service and attending these events," said Frieson, " We bloggerdsd have an amazing voice and reach into larger audiences to help raise awareness for lesser known charities." Frieson put out a call to leading and emerging fashion designers to come together for a night of charity and Gwen Beloti, Viva Aviva, Astrophel and Stella by Kristin Klonoski., Caycee Black, Hare + Hart and the PR office for Tracy Reese answered the call for charitable duty. A wide response was received from the blogging community and 18 bloggers committed their time and services for the "Fashion Is Never Bottomless" charity benefit.

Bloggers include: Hazel Sy of "Tasty Pursuits"; KerryYanique & Jae London of "Champagne Dreams"; Nicole Colon of "Style Me Bad"; Naima Sanowar of "The Adventurista"; celebrity blogger Tia Walker of "The Quest for It"; Grace Gold of AOL's "StyleList"; designer and blogger Lace Swan; Yvonne Lee of well known social event calendar "Socially Superlative"; Lauren Washington of "The Queen of Hearts" blog; Tiffani Rogers of "Accidental Chic"; Christie Neptune of "", Taylor Van Allen of ""; stylist Kalyn Johnson of "Possess Your STYLE"; Ysolt Usigan of ""; Melissa Hall of "Melissa Hall Concepts"; Sally Golan of company Social Media Exposure; and Ericka Rodriguez of beauty company La Vue PR.

Special features include: a live performance by International singer-songwriter, Alexis Foxe, a Cuban and Colombian singer set to release her first album in coming months; belly dance wear fashion show by Decotach; and music by DJ/Designer Haleh. Bottomless Closet will host an accessories drive at the event. Guests are welcome to bring and donate scarves, gloves, hats, shows, jewelry, and clothing. IRS tax forms will be available for all donations. Raymond Hakimi of Jewels of Ocean will display elegant jewelry from his collection.

Sponsors include:, an online boutique shopping experience featuring unique emerging designers, a service of tracking down those hard-to-find, luxury items featured in the fashion magazines, and sought-after trunk shows for women who appreciate individual style; Media sponsor, Social Exposure Media, a Sally Golan film/PR/media company; event sponsor The Independent Handbag Designers Awards, founded by Handbag Designer 101, the handbag designer resource, The Independent Handbag Designer Awards is the the only international design competition to discover, recognize and create brand awareness for independent handbag designers; and event sponsor Good Girl PR, a PR company specializing in business, entertainment, beauty, fashion, and digital PR. Good Girl will provide massage therapists from Just 1 Touch Massage Therapy

Gift bag products were donated by Sacred Space Acupuncture, Avon, Arbonne International, Arganica, Salon DP Lorana, products from Carol's Daughter, Pooka Pure and Simple products, and lipsticks By Lauren Luke. Makeup will be provided by Jillyan Scarpa, Makeup Artist of Skin Bar Paint and Hair Studio.

The "Fashion Is Never Bottomless" charity benefit is hosted by, (founded by sisters Rachael Ann Lechliter and Elena Baxter) and supporting partner (founded by Danielle Fontus). The event will be managed by event planner, Angela Armstrong of "It's A Chick Thing LLC"" career coaching company. Tickets are selling for $20.00-$35 and can be purchased at For sponsorship/in-kind donation inquires please contact Desiree Frieson at Individuals with official press credentials, please contact Desiree Frieson at bloggerssoiree(at)gmail(dot)com. Red Rover Public Relations and their team of Rover Strategists will live blog /live tweet about the guests and their brands.

About Bloggers Soiree is a collection of Desiree Frieson's random musings on all topics social media, television, film, music, books and much more. The main focus of this up and coming online resource is to educate social media beginners on digital marketing best practices and provide solutions to basic online marketing/branding challenges. For more information, visit

The Mission of the Bloggers Soiree is to galvanize bloggers, young philanthropists and professionals to use the power of their social networks and circles to bring about social change through hosting charity functions to benefit lesser known charities and non-profits in the New York Metro Area. For more information visit


Red Rover Style is an online lifestyle and charity magazine that exists to bring people together to dialogue, inspire, and network with the rover community. Red Rover Style is an insider's guide to new and emerging talent while sharing tips on beauty, fashion, NYC hotspots, travel, food, entertainment, current events and more! Red Rover Style is also a channel for people to learn about different charities and learn about philanthropic events. For more information, visit

About Bottomless Closet NYC

The mission of Bottomless Closet is to help disadvantaged New York City women become self-sufficient through a comprehensive program that begins with business attire and interview preparation and continues with professional development, financial management and personal enrichment. Using the model of women helping women and our network of dedicated volunteers, Bottomless Closet enhances our clients' self-esteem and self-confidence in order for them to enter and succeed in the workforce and improve the quality of their lives. For more information visit


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