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Market Overview

Evolve Media Corp Acquires and Launches LiveOutdoors Media


Evolve Media Corp, a unique global brand architect in the digital space, announces today the acquisition of ( and the launch of LiveOutdoors Media. publishes premium content with expert advice and insight, giving hunters, fishermen, motorsports enthusiasts and everyone in-between, the knowledge needed to enhance the way they live outdoors.

Understanding the niche, long-tail nature of this audience, LiveOutdoors has partnered with dozens of leading outdoors enthusiast web sites to syndicate content, power community features, and sell media. With a collective reach of over 1 Million unique visitors a month, (September 2010 Comscore), LiveOutdoors Media is one of the largest outdoor enthusiast media companies. Evolve plans on dedicating tremendous resources to grow as a premium destination for outdoor content, growing the current editorial team from 6 editors to 12 by the end of 2010. Additionally, video will be a focus for LiveOutdoors, with Evolve's SpringBoard division producing and distributing relevant video across its portfolio of publishing partners.

"The outdoor enthusiast vertical is highly fragmented and generally lacks the same competitive creative and media offerings you find in larger categories," states Paul Hanges, Managing Director for LiveOutdoors. "LiveOutdoors will provide at-scale video and display opportunities against this lucrative, hard to reach enthusiast marketplace."

"LiveOutdoors is the latest move by Evolve to further verticalize premium content and bring at-scale integrated and conversational media offerings to marketers," explains Brian Fitzgerald, co-founder of Evolve Media Corp. "Despite the fervor over audience-based targeting, nothing beats messaging to the right target audience within a premium content environment, leveraging impactful video and display creative with the proper size, frequency and integration."

The online advertising inventory for LiveOutdoors will be sold by Gorilla Nation, the world's largest online branded sales company.

To experience LiveOutdoors please visit

About Evolve Media:

Evolve Media Corp ( is a unique global brand architect in the digital space. Evolve brings together four synergistic companies to create one compelling offering: Gorilla Nation, the world's largest brand ad sales company that specializes in targeting affinity audiences; AtomicOnline, publisher of large digital media properties, such as SheKnows (now #3 on Comscore for Women), CraveOnline, TheFashionSpot, GameRevolution, Momtastic; Springboard Studios, a one-stop branded entertainment video solution, and Double Helix, a creative and interactive marketing team comprised of over 40+ web designers and developers. Evolve offers brand marketers digital brand campaigns that can achieve both significant reach among key audiences and contextual environments that together have been proven to increase key brand effectiveness. To drive the best results we offer best-in-class integration and creative solutions tailored to specific brand objectives. Evolve's primary mission is to provide marketers with unique, integrated creative programs across branded consumer content sites, allowing a brand to get engaged with a passionate, influencer audience in a way that converts them into a brand evangelist. Moreover, Evolve can leverage these capabilities against a platform of over 600+ sites, reaching 300 million people globally each month.

Evolve Media
Whitney Ashley
Public Relations Manager
(310) 449-1890 Ext. 250
Fazel Adabi
Public Relations Associate
(310) 449-1890 Ext. 255

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