Market Overview

Improving the Ashley Madison Experience for Women


Improving the Ashley Madison Experience for Women

Married personals site Discreet Adultery builds on the Ashley Madison dating platform with features specially-designed for women.

Las Vegas, NV (PRWEB) October 25, 2010 today announced growth with their personals service for married women. Married women use dating sites in large numbers, but there are few services that cater specifically to them. Discreet Adultery has partnered with Ashley Madison, the market leader with over 7 million users, to offer services specifically for married women users.

“We have seen enormous growth in our membership since launching in May of this year,” says Rudy Bojorquez, president of Optimized Marketing Solutions, the company that operates “Married women find our additional features and tools helpful in finding a man that has what they are looking for. When combined with access to over 7 million members from Ashley Madison, which powers Discreet Adultery, we have revolutionized married personals by making it easier and safer for women.”

Bojorquez says “Women, particularly married women, tend to be very cautious. However, once they decide they want to have an affair, the only thing holding them back are concerns over the quality of men, and concerns about getting caught. We add features that improve security and matching based on anonymous ratings of men by other women.”

In just five months, Discreet Adultery has seen nearly 50,000 women signup to use the service. These women then have access to men who have signed up with Ashley Madison, in addition to the proprietary reputation management features provided by Discreet Adultery.

“We expect even greater growth over the holidays, when women typically re-evaluate their relationships. In the current economic climate, we expect a record number of women to look for an affair. We will be there to help them,” concludes Bojorquez. Discreet Adultery may use their gender-based reputation technology in other dating niches in the future.

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