Market Overview

China In-Focus: Cogo Wins Touch Screen Contracts

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October 14, 2010 (FinancialWire) ( -- Cogo Group, Inc. (NASDAQ: COGO), an embedded solutions provider for the technology and industrial sectors in China, said it has enjoyed a series of design wins with digital media customers for touch-screen tablets in China.

Cogo said it anticipates to add more than 20 customers pursuing this market in China, which it estimates to reach several million units in the domestic market in 2011.

Under the contracts, Cogo will provide integrated, embedded solutions that include MCU, memory and wireless access from several of its global semiconductor partners.

Cogo said that its average selling price for these devices will be significantly higher than its ASP for high-end 3G Smartphone embedded solutions that are currently shipping.

Additionally, Cogo will offer solutions to certain tablets that provide gaming functions, including 3D gaming and motion sensor capabilities, as well as location search using GPS.

China-based Cogo works with ODMs and OEMs in China. The firm combines their IP to create designs that Cogo then sells to electronic manufacturers. Cogo focuses on the telecommunications equipment, digital media and industrial applications end-markets for their customized design modules while also offering business and engineering services to their large telecommunications equipment vendor customers.


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