Market Overview

Maveron Announces Andrew Trader as Entrepreneur in Residence


Maveron LLC, a venture capital firm with offices in Seattle and San Francisco, today announced that Andrew Trader has joined the firm as an Entrepreneur in Residence. Based in Maveron's San Francisco office, Trader will explore new web-enabled consumer service opportunities.

Trader, who is known as A.T., is a successful serial Internet and software entrepreneur. In 2007 he was an integral member of Zynga's founding team, and in the process helped create the social gaming industry. At Zynga, he built and managed all business operations including revenue management, marketing, user acquisition, business development, and strategic partners including Facebook. His contribution was instrumental in driving Zynga's meteoric success, growing to 60 million daily users and achieving profitability within just a few months of its launch.

“A.T. has a proven ability to recognize social gaming and networking trends ahead of the curve and he understands the fundamental steps to rapidly building huge presence among online communities. We are thrilled to welcome A.T. to our firm,” said Maveron Partner Amy Errett. “At Maveron we focus on scaling consumer brands very quickly, and A.T. brings that expertise based on his experience with Zynga.”

Before the founding team of Zynga, Trader was the CEO of Utah Street Networks, operator of, one of the first social networking sites. He led the sale of Utah Street's platform to Cisco in 2007. He was also the co-founder of Coremetrics, a leader in website marketing, where he served as the company's VP of Business Development, growing the company to over 100 employees and raising $65 million in invested capital. Coremetrics was acquired by IBM in 2010. Additional prior experience includes corporate finance and business consulting at Ernst & Young LLP. He holds both a bachelor degree and an MBA from The Wharton School at the University of Pennsylvania.

“I'm looking forward to finding the next massive consumer opportunity, and am excited to join a venture firm that I greatly admire in Maveron,” said Trader. “This is a fantastic opportunity for me to work among a team that builds great brands from the ground up, and with Maveron's network and consumer-oriented bias, this is exactly the right environment to explore my next venture.”

Maveron's portfolio includes a range of well-known technology-enabled consumer brands with high profile IPOs including eBay, Capella Education Company and Shutterfly. Maveron's current investments include a range of fast growing consumer, Internet, health and wellness and education-related companies.

About Maveron

Maveron is a leading venture capital firm founded by Dan Levitan and Howard Schultz. Maveron's mission is to partner with entrepreneurs in the creation of extraordinary consumer-based companies in order to generate outstanding financial returns. Current representative Maveron investments include fast-growing consumer companies, such as Potbelly Sandwich Works, Pinkberry and Livemocha, Allconnect and zulily. Monetized investments include eBay, Capella Education Company, Shutterfly, Cranium (acquired by Hasbro), Qsent (acquired by TransUnion), Good Technology (acquired by Motorola) and lucy activewear (acquired by VF Corporation). Based in Seattle, Washington, and San Francisco, Maveron has approximately $750 million under management and 23 active portfolio companies nationwide. For more information about Maveron, visit

The Blueshirt Group
Kim Hughes, 415-516-6187
Jeff Fox, 415-828-8298

View Comments and Join the Discussion!