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Caldera Medical Appoints Joseph P. Kelly as Vice President of Sales


Caldera Medical, Inc. announced today the appointment of Joseph P. Kelly as Vice President of Sales. In this role, Joe will report to Bryon L. Merade, Chief Executive Officer and Chairman of the Board.

Mr. Kelly joins Caldera Medical after 12 years at Diagnostic Products Corporation (DPC) where he built a sales force from 25 to over 200 sales representatives and in turn grew DPC's domestic sales revenues from $20 million to $160 million under his leadership. Mr. Kelly reported to esteemed Caldera Board of Director member Michael Ziering in this role at DPC and until DPC's acquisition by Siemens Medical for over $2 billion. Mr. Kelly began his career at Becton, Dickinson and Co. where he spent 12 years in roles of increasing responsibility. Most recently Mr. Kelly held the role of Sales Officer at Laboratory Corporation of America, where he implemented the successful turn-around of this $400 million dollar division. Mr. Kelly holds a Bachelor of Science degree from Springfield College.

Mr. Kelly will be influential in leading the accelerated expansion of Caldera's sales force. Caldera Medical has grown its sales force to 35 direct sales representatives and plans to continue this expansion through 2011 with the goal of developing a sales force of 115 sales representatives throughout the United States.

“Caldera Medical is delighted to attract such an accomplished sales leader to drive our rapid growth initiative. Joe's past success growing and developing sales forces will be critical during this high growth phase,” commented Bryon Merade. Mr. Merade continued, “Our sales trajectory requires a dynamic individual with a previous track record of successfully managing rapid expansion and we were fortunate that Michael Ziering knew the perfect person for Caldera.”

About Caldera Medical

Caldera Medical is dedicated to bringing innovative medical devices to the marketplace. Caldera focuses exclusively on differentiated, high-impact products across the gynecology, urology and urogynecology specialties.

Caldera Medical is a privately held company located in Agoura Hills, California. For more information, visit Caldera's Web site at

Caldera Medical, Inc.
Sandra Muhlfeld, Director of Marketing
Tel: 818-879-6555 x110

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