Market Overview

Spikes Asia 2010 and The Confederation of Asian Advertising Agency Associations Sign Co-operation Agreement

(via COMTEX News Network)--

Spikes Asia Advertising Festival, the regional event for creative excellence in advertising and communications, is pleased to announce that a co-operation agreement has been made with The Confederation of Asian Advertising Agency Associations (CAAAA), the driving force of Asian advertising.

With more than 40% of the world's total population and 20% of total world advertising expenditure, Asia has grown into a large economic region with increasing importance. As such, the role of the CAAAA, which joins together the efforts of advertising associations in the Asian region, is to shape the future of Asian advertising agencies and through them, aims to be a catalyst to grow the advertising business itself.

"It is an honour for us to have the support of the CAAAA. Their recognition of how important a role the Spikes Asia Festival has on the advertising and communications industry in Asia as a creative learning platform is paramount to us," says Terry Savage, Festival Chairman.

Srinivasan Swamy, Chairman of CAAAA and Past President of the Advertising Agencies Association of India commented, "Asia has a long history with diversified rich cultural backgrounds. The Spikes Asia Advertising Festival is an event that highlights this richness by showcasing the best talent and work Asia produces as well as offering great inspiration and networking to those who attend; as such the CAAAA is delighted to fully support Spikes Asia which will impact on how the industry in the region evolves".

To register to attend and for further information on Spikes Asia, please visit

Register before 1st of August and enjoy an Early Bird Discount.

Key Dates:

Delegate registration open from 22 April 2010

Entries open from 20 May 2010

Entries deadline 23 July 2010

Festival 19-21 September 2010

About Spikes Asia

The Spikes Asia Advertising Festival celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 19-21 September 2010. Building on 23 years of the illustrious Spikes Awards, the Spikes Asia Advertising Festival is the result of a collaboration between the International Advertising Festival, organisers of Cannes Lions, Dubai Lynx and Eurobest, and Haymarket. The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.

Spikes Asia offers a challenging programme of seminars and workshops focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show. The Awards, judged by leading international and regional creatives, honour the best creative work in the categories of TV/Cinema, Print, Outdoor, Radio, Digital, Integrated, Direct, Sales Promotion, Media, Print Craft, TV/Cinema Craft and Design. For more infomation, please visit

Source: Spikes Asia


Amanda Benfell
PR & Press Manager
Spikes Asia Advertising Festival
Tel: +44 20 7728 4040

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