Market Overview

Goals Soccer Center Chooses California Ultimate Turf To Install 80,000 Square Feet of TigerTurf for 11 Fields at First U.S. Facility


UK's largest five-a-side soccer program arrives in California

(PRWEB) June 3, 2010 -- California Ultimate Turf (CUT), an authorized representative of TigerTurf Americas, has completed the installation of 80,000 square feet of TigerTurf's advanced XP40 artificial turf product at the first U.S. Goals Soccer Center which is expected to open in early June in Los Angeles.

Goals Soccer Centres is the United Kingdom's largest five-a-side soccer program. The Los Angeles facility will be accessible to people of all skill levels and ages who want to play five-a-side soccer. The new U.S. Goals Soccer Center complex is situated on 3.5 acres and also includes a player-guest lounge, locker rooms, batting cages, and parking lot.

"Our mission is to bring unique programming to Goals Soccer Centers to meet the varied needs of the Southern California soccer community," said Les Allan, president and chief executive office of Goals Soccer Center operations in the U.S. "From the creation of five-a-side leagues to youth tournaments to clinics, and everything in between, players of all skill levels and ages will have a reason to visit our facility and play the game loved around the world."

Allan explained that he chose California-based CUT to construct 11 fields and complete the turf installation with TigerTurf's XP40 product after an extensive evaluation of artificial turf options, visits to numerous TigerTurf installations, discussions with soccer players, and even kicking a soccer ball himself across several TigerTurf fields. Allan's personal research also included evaluating a TigerTurf field in the midst of a major rainstorm.

The 11 fields are each 33 yards by 22 yards and designed for around five players per team, leading to fast-paced action that uses a regulation size soccer ball and smaller goals. Similar sized fields are popular around the globe and some of the world's greatest soccer athletes that will be playing in South Africa this summer honed their skills playing five-a-side soccer.

"The team at California Ultimate Turf was very impressive and very professional. They won me over," Allan said. "Our new Goals Soccer Center in Los Angeles is the best facility of its kind in the United States. Because it is truly a world class facility, I was not willing to compromise on the quality of the turf. I wanted the best turf available."

Allan pointed to these key factors in the selection of TigerTurf XP40:

The quality of play:
"Without question, TigerTurf was No. 1. I could look at the players after they played on a TigerTurf field and clearly see that they had a good experience. Based on my own experience as a soccer player, I want a field that plays evenly, consistently and is forgiving on my body," Allan commented.

"TigerTurf could withstand high usage. We don't want to have to replace the turf any time soon," said Allan.

Ease of maintenance
"This was important to us because it reduces time, labor and costs," Allan noted.

"All of us on the California Ultimate Turf team are excited about our role in developing what is the first five-a-side soccer facility in the U.S. The Goals Soccer Center will provide significant recreational opportunities for so many in the Los Angeles area and we're thrilled that TigerTurf is the surface of choice," said Doug Coulter, CUT president.

About California Ultimate Turf
A subsidiary of Asphalt Fabric and Engineering, Inc. (a general contractor specializing in site development), CUT provides TigerTurf athletic field and commercial landscape solutions using a specially designed "Total Synthetic Turf Solution" program. Through it, CUT delivers site consultation, sales, design, planning, installation and support for complete turnkey service. Based in Signal Hill, CA, CUT has been in the construction business for more than 10 years. Please visit for more information, call 562/216-9291 or email Jon Merry at

About Goals Soccer Centers
Goals Soccer Centers, Inc. is a joint venture with majority shareholder, Goals Soccer Centres, PLC, of the United Kingdom. Its aim is to provide the best five-a-side soccer experience in the United States.

Goals Soccer Centres, PLC is a public company quoted on the London Stock Exchange, and also is the premier five-a-side soccer provider in the United Kingdom. The company currently operates 35 centers in the United Kingdom and are in discussions on dozens of future sites.

For inquiries related to the Los Angeles facility, please contact Mark Kim, general manager for sales and marketing, at or 877/484-6257

About TigerTurf
TigerTurf International is one of the world's largest synthetic turf manufacturers, with headquarters in Auckland, New Zealand, and wholly-owned subsidiaries in Australia, the United Kingdom and the Americas. The company owns and operates a global network of manufacturing facilities, most with ISO 9001 certification, serving customers in over 85 countries. TigerTurf Americas maintains four fully-integrated manufacturing plants on four continents with shared experiences, shared technologies, research and development programs, and other processes and systems that ensure better overall product quality.

TigerTurf develops customized and standard turf solutions for soccer, American football, field hockey, lacrosse, tennis, golf and numerous other sport and landscaping surfaces. Many of the company's products have passed the stringent testing requirements of the Fédération Internationale de Football Association (FIFA), International Hockey Federation (FIH), International Tennis Federation (ITF), International Rugby Board (IRB), World Bowls and other sport governing bodies.

TigerTurf is affiliated with Royal Ten Cate NV (TenCate), a multinational company that combines textile technology, chemical processes and material technology in the development and production of functional materials, including high quality, high technology components for synthetic turf systems. TenCate occupies leading positions in protective fabrics, composites for space and aerospace, antiballistics, geosynthetics and synthetic turf. TenCate is listed on the NYSE Euronext (AMX).

For more information, please visit or email info(at)tigerturfworld(dot)com.


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