Wading Through The Information Environment Online: Cyabra CEO Discusses Helping Governments And Companies Protect Their Reputations

Dan Brahmy, CEO of Cyabra Inc. (NASDAQ:CYAB), was recently a guest on Benzinga All Access.

Brahmy discussed the "polluted" information environment and how Cyabra helps governments and companies make sense out of it.  

"The lines online have become completely blurred. Every single government and brand around the world is operating in a very polluted information environment,” Brahmy told Benzinga during the interview. "A lot of what we see and watch and read online might seem organic, but at the end of the day, there’s a lot of coordinated inauthentic behavior that is driving impact."  

Cyabra analyzes the actor, the behavior and the content so customers can understand how things are getting amplified, if it can be trusted and whether it’s trying to shape perception. Cyabra then turns that into clear mitigation steps.

The CEO said its solutions are needed more than ever because of the proliferation of AI. Now it’s cheap and easy for everyone to make fake content and personas online. 

Watch the full interview here:

Featured image from Shutterstock.

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