Four Seasons Launches On-Line Travel Magazine
TORONTO, ONTARIO--(Marketwire - Sept. 10, 2009) -
Editors Note: An image is included with this press release.
Four Seasons has spent nearly 50 years anticipating and responding to the needs of its guests with customized services and amenities that have changed the face of hospitality. Now it is launching an on-line magazine that will open that vault of knowledge and experience to a much broader audience, offering readers insights into journeys of discovery from Four Seasons unique perspective.
The new web site FourSeasonsMagazine.com is an extension of the recently revamped Four Seasons Magazine, which is available by subscription and in Four Seasons guest rooms around the world. Both speak to the type of person who looks to travel as a way to connect with other cultures, discover new passions, appreciate the past and gain a better understanding of the richness our planet has to offer. It is a travel planning tool that will draw on the expertise that has made Four Seasons such a trusted brand in a number of ways:
- Four Seasons Exclusives: visitors will learn about exclusive experiences that only Four Seasons can make possible. From a private museum tour in Budapest to a cactus planting adventure at Four Seasons Resort Scottsdale, this section will highlight the quality and rare opportunities that can be expected with a stay at a Four Seasons hotel or resort.
- Concierge Recommends: Four Seasons concierges and the local experts who are their trusted resources offer ways to experience a destination that goes much deeper than the guide books. This section of the site will offer must see attractions from a local aficionado's perspective.
- Personal Tour: This section will take readers through a hidden corner of a destination through the eyes of an admired celebrity, up and coming artist, or esteemed photojournalist. Whether it's a photo tour of archeologist Zahi Hawass's favourite spots in Cairo or the inside scoop on fashion designer Trina Turk's favourite L.A. haunts, visitors will get information that will inspire new ways to see a destination.
"We believe the on-line magazine will create another layer in the strong relationships we have with our guests, giving them access to information as rich and relevant as the recommendations they get from our insiders at the concierge or front desk," says Susan Helstab, Executive Vice President, Marketing. "And for people who aren't as familiar with our brand, they will come to understand the confidence our guests have in us to provide a quality experience, consistently, wherever they choose to travel."
FourSeasonsMagazine.com will offer original content on a monthly basis as well as expand on the stories first featured in the pages of the quarterly magazine. Readers will find exclusive lifestyle editorial, videos, interactive features and insider travel tips and trends as well as links to Four Seasons main web site FourSeasons.com for more specific information on hotels, availability and rates.
Four Seasons is dedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality. From elegant surroundings of the finest quality, to caring, highly personalised 24-hour service, Four Seasons embodies a true home away from home for those who know and appreciate the best. The deeply instilled Four Seasons culture is personified in its employees - people who share a single focus and are inspired to offer great service. Founded in 1960, Four Seasons has followed a targeted course of expansion, opening hotels and residences in major city centres and desirable resort destinations around the world. Currently with 82 properties in 34 countries, and more than 40 projects under development, Four Seasons continues to lead the hospitality industry with innovative enhancements, making business travel easier and leisure travel more rewarding. For more information on Four Seasons, visit press.fourseasons.com.
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