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Twitter Wanted Love, Stock Fell 50%

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On November 3, 2015, Twitter Inc (NYSE: TWTR) made a layout change that affected one of the social network's most notable features since since implementation.

With a "new way to show how you feel," Twitter changed its like/favorite option from a "star" to a "heart." This may not seem like a big deal at first glance, but many did not appreciate the change.

Trying to bring more positivity, and less confusion, the product team believed that changing favorites to a heart would be a universal symbol to convey emotions.

Little did they foresee, and ironically enough, others were taking advantage of this display change.

Since this tweak, here are some notable events at Twitter:

  1. Steve Ballmer criticized Twitter's cost structure and product.
  2. #RIPTwitter starts to trend as timeline issues occur.
  3. Twitter reports flat monthly active users quarter-over-quarter.

This week, the stock is trading at $15.45, down almost 50 percent since Twitter replaced the favorite logo with a heart.

Remember that this small correlation does not imply causation of Twitter's fall, for those heartbroken investors.

Posted-In: Opinion Tech

 

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