Twitter Wanted Love, Stock Fell 50%
On November 3, 2015, Twitter Inc (NYSE: TWTR) made a layout change that affected one of the social network's most notable features since since implementation.
With a "new way to show how you feel," Twitter changed its like/favorite option from a "star" to a "heart." This may not seem like a big deal at first glance, but many did not appreciate the change.
Trying to bring more positivity, and less confusion, the product team believed that changing favorites to a heart would be a universal symbol to convey emotions.
Little did they foresee, and ironically enough, others were taking advantage of this display change.
Since this tweak, here are some notable events at Twitter:
- Steve Ballmer criticized Twitter's cost structure and product.
- #RIPTwitter starts to trend as timeline issues occur.
- Twitter reports flat monthly active users quarter-over-quarter.
This week, the stock is trading at $15.45, down almost 50 percent since Twitter replaced the favorite logo with a heart.
Remember that this small correlation does not imply causation of Twitter's fall, for those heartbroken investors.
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