Market Overview

LikeFolio CEO: Might As Well Face It, We're ADDICTED To Facebook

Share:
Related FB
Amazon Confirms Alexa Recorded, Shared User's Conversation
Citron Goes Full Bull On Roku
Apple Stock, FANGs Facebook, Amazon, Netflix, Google Are In Or Near Buy Zones (Investor's Business Daily)

Andy Swan is the co-founder and CEO of LikeFolio.

Why Can’t We Quit Facebook?

Despite the occasional flare-ups of people threatening to leave Facebook Inc (NASDAQ: FB) (usually after privacy screw-ups by the company), there is no indication that users are abandoning Facebook in any meaningful numbers.

In fact, we’re seeing that people who post about quitting Facebook are usually posting something about being back on it within 30 days. While Twitter is having problems engaging new users, Facebook users simply cannot quit.

screen_shot_2015-01-28_at_1.13.14_pm.png

We Hate Ourselves For Loving Facebook

76% of tweets about Facebook are positive. That’s the same score as tweets about Twitter, and right in line with normal behavior around social networks. We will be monitoring this closely over the next few quarters, as a sentiment move in either direction has been telling signal for Facebook stock in the past.

Advertisers Continue To Lick Their Chops

We’ve seen a 10% increase over the past quarter in enthusiasm surrounding advertising on Facebook. Most of this is attributable to its mobile-advertising network. Enthusiasm for Facebook ads tends to come from owners of small businesses, who are showing excitement about Lift— a tool that helps you figure out when ads are working.

screen_shot_2015-01-28_at_1.13.20_pm.png

Facebook Is Dead. All Hail Instagram.

Enthusiasm is awesome for both Instagram and WhatsApp. In fact, social mentions of Instagram are getting close to mentions of Facebook proper— an amazing accomplishment.

screen_shot_2015-01-28_at_1.13.29_pm.png

Data via TDAmeritrade

Like it or not, Facebook has users right where they want them… addicted to their growing platforms and ready to consume ads from eager marketers.

— Andy Swan is the co-founder and CEO of LikeFolio, and can be reached at andy [at] likefolio.com

The preceding article is from one of our external contributors. It does not represent the opinion of Benzinga and has not been edited.

Posted-In: Opinion Tech

 

Related Articles (FB)

View Comments and Join the Discussion!