Lincoln Financial Group Names James Christie Head of Competitive Market Solutions for Insurance Solutions Distribution

Lincoln Financial Group LNC announced today that James Christie has been named vice president and head of Competitive Market Solutions for Insurance Solutions Distribution (ISD) for Lincoln Financial Distributors. In this newly created position, Christie reports directly to Andrew Bucklee, senior vice president and head of ISD. In his role, Christie will lead the ISD Competitive Services, Advanced Sales and Product Training groups. He will partner closely with Lincoln's insurance solutions national sales managers, product manufacturers and marketing teams by providing competitive insights and sales positioning for Lincoln Financial's go-to-market strategies.

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James Christie has been named vice president and head of Competitive Market Solutions for Insurance Solutions Distribution (ISD) for Lincoln Financial Distributors. (Photo: Business Wire)

"James has deep industry knowledge and experience, and his expertise in the life insurance marketplace includes how to effectively position insurance as a valuable solution for clients," Bucklee said. "We look forward to his contributions as we continue to differentiate our life insurance solutions in the marketplace by aligning them even more closely to the changing needs of our producers and customers."

In addition, Christie will be responsible for uniting an industry-leading team that provides competitive insights and analysis, advanced case design, and thought leadership materials to Lincoln Financial's customers. He recently hosted a video series designed to educate advisors and their clients on the value of life insurance, including hybrid policies that can help with long-term care expenses. For more information on the video series, visit www.lfg.com/lifeinsurance.

Christie joined Lincoln Financial in 2006 and has worked in various roles within the organization. He received a Bachelor's of Science in Management and a Master's of Business Administration in Leadership from Franklin Pierce University. Christie holds FINRA Series 6, 26 and 63 licenses, as well a New Hampshire Life, Accident and Health license. In 2016, he was named by LIMRA as one of the Top 25 Rising Stars in Distribution under the age of 40.

About Lincoln Financial Group

Lincoln Financial Group provides advice and solutions that help empower people to take charge of their financial lives with confidence and optimism. Today, more than 17 million customers trust our retirement, insurance and wealth protection expertise to help address their lifestyle, savings and income goals, as well as to guard against long-term care expenses. Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation LNC and its affiliates. The company had $241 billion in assets under management as of June 30, 2017. Learn more at: www.LincolnFinancial.com. Find us on Facebook, Twitter, LinkedIn, and Instagram. To sign up for email alerts, please visit our Newsroom at http://newsroom.lfg.com.

About Lincoln Financial Distributors

Lincoln Financial Distributors, Inc. (LFD), the wholesale distribution business of Lincoln Financial Group (LFG), provides expertise and access to a range of solutions that help advisors protect wealth and deliver outcomes for their clients. Lincoln's broad portfolio includes innovative annuity, life insurance and retirement solutions that focus on addressing issues related to taxes, healthcare, longevity, inflation and market volatility. LFD comprises seasoned financial professionals who distribute Lincoln products through licensed insurance agents, registered broker-dealers, and other financial services intermediaries. Affiliates are separately responsible for their own financial and contractual obligations.

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