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 Just in time for the summer driving season, Cooper Tire &amp; Rubber Company 
 today announced the launch of a new Tread Wisely mobile app. Designed to 
 promote tire and vehicle safety among teens and young adults, the 
 first-of-its-kind app empowers young drivers by putting safety 
 information, how-to videos and unique features directly into their hands 
 when and where they need it most. Cooper created the app in partnership 
 with the National Organizations for Youth Safety (NOYS).
 

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 <img xmlns="http://www.w3.org/1999/xhtml" alt="Teen race car driver Loni Unser and her father Johnny Unser of the Unser racing dynasty are helping ... " src="http://mms.businesswire.com/media/20170525005027/en/588348/4/Loni_%26_Johnny_Unser_-_Miata.jpg"></img>
 Teen race car driver Loni Unser and her father Johnny Unser of the Unser racing dynasty are helping to raise awareness of driver safety for teens and young adults through the Tread Wisely program, an initiative of Cooper Tire &amp; Rubber Company and the National Organizations for Youth Safety (NOYS). The effort includes a new, free app that's loaded with safety features such as how-to videos, tire safety check information and reminders, and a unique feature called "I Got There," which helps young drivers remember to let their parents know when they've made it safely to their destination. (Photo: Business Wire) 
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 The new Tread Wisely app is free and available for download from the App 
 Store (iOS) or Google Play Store (Android). It is full of useful tire 
 and vehicle safety features, including:
 
 <ul xmlns="http://www.w3.org/1999/xhtml">
 <li xmlns="http://www.w3.org/1999/xhtml" class="bwlistitemmargb">
 A unique "I Got There" feature that represents a solution to the 
 age-old problem of worried parents pleading with sometimes forgetful 
 young drivers to let them know when they arrive safely at their 
 destination. "I Got There" allows users to set a reminder to contact 
 their parents or friends once they've arrived, and with just a couple 
 of touches, sends a pre-written text to any number of recipients, 
 letting loved ones know that young drivers have made it safely.
 </li>
 <li xmlns="http://www.w3.org/1999/xhtml" class="bwlistitemmargb">
 A series of easy how-to videos featuring race car driver Arie 
 Luyendyk, Jr. on topics including how to change a flat tire, what to 
 do if involved in an accident, what to do if pulled over by law 
 enforcement, and more.
 </li>
 <li xmlns="http://www.w3.org/1999/xhtml" class="bwlistitemmargb">
 Reminders to complete monthly safety checks including proper tire 
 inflation pressure, tread depth and overall tire condition.
 </li>
 <li xmlns="http://www.w3.org/1999/xhtml" class="bwlistitemmargb">
 Rewards for performing regular safety checks and learning about 
 vehicle safety. Users can earn points by completing various tasks 
 within the app and can attain ever-increasing ranks for the chance to 
 win prizes such as gift cards that can be redeemed for gasoline, food 
 or other items. Certain actions, such as sharing the app with family, 
 friends and others, will also earn special badges for users.
 </li>
 </ul>
 
 "Tires are the only thing connecting vehicles to the road, and that's 
 why we are approaching driver safety from the tires up, hoping to make 
 our roads safer for young people, their friends, families and the 
 driving public," said Anne Roman, Cooper's Vice President of 
 Communications &amp; Public Affairs. "Tires are often overlooked, especially 
 by young drivers, but are extremely important to road safety. That is 
 why we have created this new mobile app. It puts a combination of tire 
 safety information, easy how-to videos, automatic safety check 
 reminders, and special features together in one place and directly into 
 the hands of young drivers to use before and after they drive—not 
 during. Plus, we've built-in an element of fun and competition where 
 nearly every use of the app can help users earn points that make them 
 eligible to win prizes. Importantly, the content on the app is 
 shareable, so young drivers can help those they know and love be safer 
 too," she added.
 
 
 According to Loni Unser, 19-year-old daughter of Johnny Unser of the 
 legendary Unser racing family, and a rookie racer herself, the Tread 
 Wisely app is long overdue. "Growing up around racing my entire life and 
 now racing myself, I know how important tires are to safe, successful 
 driving. In this way, I've been lucky, but most drivers my age haven't 
 experienced what I have, and they don't really understand just how 
 important tires are to their safety on the road. That's why I am so 
 proud to join with my dad as the official spokespersons for the new 
 Tread Wisely app. Now young drivers have tire and vehicle safety 
 information right on their phones and the information is presented in a 
 fast, fun way. I use the app and can honestly say that ‘I Got There' is 
 genius for keeping peace in our family!"
 
 
 The Tread Wisely app is part of a larger tire and vehicle safety program 
 for young drivers developed in 2016 when Cooper adopted this as a 
 signature philanthropy cause and selected NOYS as a partner in its 
 efforts to educate and motivate young people to take necessary 
 precautions and important safety measures when it comes to their tires 
 and driving. In fact, the two organizations have teamed up to share 
 life-saving messages about tire safety through Tread Wisely social media 
 channels, the web, special youth-directed safety events, and on the 
 ground in communities across the United States. Hundreds of Cooper 
 employees have signed up to serve year-round as Tread Wisely volunteers, 
 demonstrating tire safety in schools, at sporting events, churches and 
 other venues, reaching young drivers in the communities where they live 
 and work.
 
 
 Anita Boles, Chief Executive Officer of NOYS, said that her organization 
 and Cooper have recently expanded the grassroots power of the Tread 
 Wisely program in a new way. "We have hand-selected a special team of 
 Tread Wisely Youth Ambassadors from all over the nation who, among other 
 duties, are charged with deploying a national Tread Wisely challenge to 
 engage youth in tire safety strategies," she said. "We expect to see 
 great growth in the number of youth who know how to check their tires 
 for safety and routinely perform these checks while also sharing this 
 important information with their friends and family. This positive, 
 proactive campaign approach with peer-to-peer education at its core 
 represents great potential for prevention and improved road safety for 
 our youth. We couldn't be prouder to be a partner with Cooper in this 
 effort."
 
 
 About Cooper Tire &amp; Rubber Company
 
 
 Cooper Tire &amp; Rubber Company CTB is the parent company of a 
 global family of companies that specializes in the design, manufacture, 
 marketing and sale of passenger car, light truck, medium truck, 
 motorcycle and racing tires. Cooper&#39;s headquarters is in Findlay, Ohio, 
 with manufacturing, sales, distribution, technical and design operations 
 within its family of companies located in more than one dozen countries 
 around the world. For more information on Cooper, visit <a xmlns="http://www.w3.org/1999/xhtml" href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.coopertire.com&amp;esheet=51563522&amp;newsitemid=20170525005027&amp;lan=en-US&amp;anchor=www.coopertire.com&amp;index=1&amp;md5=ddc7f423c8c49b296438c41a5ab62424" rel="nofollow" rel="nofollow">www.coopertire.com</a>, 
 <a xmlns="http://www.w3.org/1999/xhtml" href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.facebook.com%2Fcoopertire&amp;esheet=51563522&amp;newsitemid=20170525005027&amp;lan=en-US&amp;anchor=www.facebook.com%2Fcoopertire&amp;index=2&amp;md5=7f4bce38b11aa24381b1d0e13b9a8277" rel="nofollow" rel="nofollow">www.facebook.com/coopertire</a> 
 or <a xmlns="http://www.w3.org/1999/xhtml" href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.twitter.com%2Fcoopertire&amp;esheet=51563522&amp;newsitemid=20170525005027&amp;lan=en-US&amp;anchor=www.twitter.com%2Fcoopertire&amp;index=3&amp;md5=5f03f27218d4b5ee8b1704f528e755c8" rel="nofollow" rel="nofollow">www.twitter.com/coopertire</a>.
 
 
 About NOYS
 
 
 NOYS was originally founded as the Traffic Safety Collaboration, and for 
 its first 10 years was supported by funding from government agencies, 
 including the Department of Transportation. In 2005, NOYS became a 
 501(c)(3) organization and incorporated as the National Organizations 
 for Youth Safety, and has since grown to include over 80 national member 
 organizations. NOYS continues to maintain a strong focus in traffic 
 safety with support from government and business and industry, and has 
 expanded to include other safety areas such as injury prevention, 
 substance abuse prevention, and violence prevention.
 
 
 
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