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 R.R. Donnelley &amp; Sons Company (RRD) RRD (the "Company"), a 
 leading global provider of integrated multichannel marketing and 
 business communications solutions, today announced its participation 
 alongside top marketing industry leaders at <a xmlns="http://www.w3.org/1999/xhtml" href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fgo.oracle.com%2Fmoderncx-marketing-tracks&amp;esheet=51545310&amp;newsitemid=20170424005334&amp;lan=en-US&amp;anchor=Oracle+Modern+Marketing+Experience&amp;index=1&amp;md5=b74a2cc0d752b24b7ae2273083a8ef41" rel="nofollow" rel="nofollow">Oracle 
 Modern Marketing Experience</a>, taking place April 25-27, 2017 in Las 
 Vegas.
 
 
 In the age of information overload, marketers continue to be challenged 
 to reach consumers in ways that compel them to take action. Today, an 
 effective marketing strategy requires synchronizing communications 
 across an increasingly complex maze of marketing channels to create 
 meaningful connections with targeted audiences.
 
 
 On Wednesday, April 26 at 5:45pm PT, Ken O'Brien, RRD EVP and CIO, will 
 explore this topic and more during his breakout session, "Print and 
 Digital: The New Modern Mix for Creating Synergy and Driving Value." 
 During his presentation, Ken will discuss:
 
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 Current challenges facing marketers and the importance of creating 
 compelling interactive experiences that engage the end consumer
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 The benefit of marketing strategies that leverage the appropriate mix 
 of print and digital tactics
 </li>
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 The strategic application of all available marketing channels to 
 create value
 </li>
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 Real-world examples of organizations that have successfully navigated 
 the marketing mix with both traditional and digital channels
 </li>
 </ul>
 
 For marketers seeking an effective way to create, manage and launch 
 communication campaigns across online and offline channels, RRD will 
 showcase its marketing automation application, TO Print for Oracle 
 Eloqua, at booth number MME-08 during the event. Eliminating costly and 
 confusing hours of planning and execution, as well as the need to manage 
 digital and traditional marketing communications channels separately, TO 
 Print for Oracle Eloqua ties multichannel campaign elements together 
 into a single automated strategy, resulting in marketing campaigns that 
 are more coordinated, personalized and effective overall.
 
 
 In addition, Precision Dialogue, an analytics-driven, multichannel 
 customer engagement firm and RRD company, will join other top Oracle 
 Marketing AppCloud Partners in a workshop, "Best Practices: What IS 
 Intelligent Content," on Tuesday, April 25 at 11:30am PT. Jeff 
 Buczynski, director of marketing solutions, will explore how to develop 
 intelligent content, as well as utilizing data to inform content and 
 drive more personalized campaigns to maximize ROI.
 
 
 About RRD
 
 
 RRD is a leading global provider of integrated multichannel marketing 
 and business communications solutions. With 50,000 customers and 43,000 
 employees across 34 countries, RRD offers a comprehensive portfolio of 
 capabilities, experience and scale that enables organizations around the 
 world to effectively create, manage, deliver and optimize their 
 multichannel communications strategies.
 
 
 For more information, visit our website at <a xmlns="http://www.w3.org/1999/xhtml" href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.rrd.com%2F&amp;esheet=51545310&amp;newsitemid=20170424005334&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.rrd.com%2F&amp;index=2&amp;md5=b680c67d1a513e2585728f12fbe9f834" rel="nofollow" rel="nofollow">http://www.rrd.com/</a>.
 
 
 
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RRD CIO Ken O'Brien to Present on the New Print & Digital Mix Needed to Drive Response at Oracle Modern Marketing Experience 


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