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 Chipotle Mexican Grill CMG today launched "Spot the Imposter," 
 an online game designed to support its milestone achievement of becoming 
 the only national restaurant brand without added colors, flavors or 
 preservatives – artificial or natural – in any of the ingredients it 
 uses to prepare its food (except for lemon and lime juice which can be 
 used as preservatives, though the company uses them only for taste).
 

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 To play the game, users search through Chipotle's 51 real ingredients 
 hunting for commonly used industrial additives — including added 
 flavors, colors, preservatives, gluten and gums — masquerading as real 
 ingredients. Successful players are rewarded with a mobile offer good 
 for a free order of chips and guacamole, with purchase of an entrée, at 
 any Chipotle in the U.S., and a chance to enter the sweepstakes to win 
 other food prizes.
 
 
 "At Chipotle, our real ingredients have nothing to hide," said Mark 
 Crumpacker, chief marketing and development officer at Chipotle. "Other 
 restaurants are trying to make their ingredients sound better by 
 switching artificial colors, flavors and preservatives for friendlier 
 sounding additives that serve the same purpose. Our food is made 
 entirely with real ingredients that consumers easily recognize – the 
 kinds of ingredients you can buy yourself at a farmers' market or 
 grocery store. This new game encourages customers to learn about what's 
 real in their food and what's not, while reinforcing our commitment to 
 high-quality ingredients."
 
 
 "Spot the Imposter" can be played starting April 3rd and ending April 
 7th. Spotting the hidden imposter ingredient earns the player the mobile 
 offer while supplies last. Successful players are also entered to win 
 Burritos for a Year or Dinner for 10. As an added element, a new hidden 
 imposter ingredient will be released at 9 a.m. EDT each day of the 
 contest so users can come back each day to find the new hidden imposter 
 ingredient. Each day the customer plays and spots the imposter, they can 
 receive an additional sweeps entry. Up to five sweepstakes entries (one 
 per day) will be allowed per person with sweeps winners getting free 
 Burritos for a Year or Dinner for 10. There is a limit of one free chips 
 and guac offer, with entrée purchase, per person, per mobile number, 
 with all offers expiring April 30, 2017.
 
 
 To play the game and enter the sweepstakes, visit <a xmlns="http://www.w3.org/1999/xhtml" href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.chipotle.com%2Freal&amp;esheet=51535109&amp;newsitemid=20170403005555&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.chipotle.com%2Freal&amp;index=1&amp;md5=d9f3a194959b5d0d4725cd4ac11458ac" rel="nofollow" rel="nofollow">http://www.chipotle.com/real</a>. 
 For more information and rules on the sweepstakes, visit <a xmlns="http://www.w3.org/1999/xhtml" href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.chipotle.com%2Fspottheimposter-faq&amp;esheet=51535109&amp;newsitemid=20170403005555&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.chipotle.com%2Fspottheimposter-faq&amp;index=2&amp;md5=777d8fe0dc6ce77e1cd3f085ea191940" rel="nofollow" rel="nofollow">http://www.chipotle.com/spottheimposter-faq</a>. 
 For official rules, visit <a xmlns="http://www.w3.org/1999/xhtml" href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.chipotle.com%2Fspottheimposter-rules&amp;esheet=51535109&amp;newsitemid=20170403005555&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.chipotle.com%2Fspottheimposter-rules&amp;index=3&amp;md5=513df277fb681d90224ee43aab92e364" rel="nofollow" rel="nofollow">http://www.chipotle.com/spottheimposter-rules</a>.
 
 
 Chipotle defines "national restaurant brand" as any restaurant brand 
 included in the Nation's Restaurant News top 200 list 
 (August 2016) having more than 100 total U.S. locations. The company's 
 statements that it uses no added colors, flavors or preservatives apply 
 only to Chipotle branded restaurants operating within the U.S., and only 
 to the ingredients used to prepare food and not to ingredients used in 
 the beverages sold at Chipotle.
 
 
 ABOUT CHIPOTLE
 
 
 Steve Ells, founder, chairman and CEO, started Chipotle with the idea 
 that food served fast did not have to be a typical fast food experience. 
 Today, Chipotle continues to offer a focused menu of burritos, tacos, 
 burrito bowls, and salads made from fresh, high-quality ingredients, 
 prepared using classic cooking methods and served in an interactive 
 style allowing people to get exactly what they want. Chipotle seeks out 
 the finest ingredients that are not only fresh, but that are raised 
 responsibly, with respect for the animals, land, and people who produce 
 them. Chipotle prepares its food without the use of added colors, 
 flavors or preservatives typically found in fast food. Chipotle opened 
 with a single restaurant in Denver in 1993 and now operates more than 
 2,200 restaurants. For more information, visit Chipotle.com.
 
 
 
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