Inspired by Smurfs™: The Lost Village – the Fully Animated Film by Sony Pictures Animation, JAKKS Pacific Introduces New Smurf Toys Globally in Collaboration with Lafig Belgium S.A. and Sony Pictures Consumer Products

SANTA MONICA, Calif.--(BUSINESS WIRE)--

Leading U.S. toymaker JAKKS Pacific, Inc. JAKK, in collaboration with Lafig Belgium S.A. and Sony Pictures Consumer Products, is excited for the global launch of JAKKS Pacific's Smurfs™ toys inspired by the fully animated film, Smurfs™: The Lost Village from Sony Pictures Animation.

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JAKKS Pacific's portfolio of Smurfs™: The Lost Village toys includes figurines, playsets, and talking plush ranging from $3.49 - $24.99 and will feature iconic Smurf characters such as Smurfette™, Clumsy™ and Hefty™ to name a few.

"To celebrate the launch of the Smurfs: The Lost Village inspired line of toys, JAKKS has teamed up with several social media influencers across YouTube® and Instagram for the ultimate social media campaign in which influencers will be provided with an assortment of products from the new Smurfs: The Lost Village line so they can share their love of these iconic characters with their fans," said Craig Drobis, Vice President, JAKKS Pacific.

"Smurfs is an iconic brand and an important franchise to Sony Pictures Entertainment. We are excited to be collaborating with JAKKS Pacific to bring the all-new and adventurous world of Smurfs: The Lost Village to life through this fun and imaginative toy line," says Jamie Stevens, EVP Worldwide Consumer Products Sony Pictures Entertainment.

Find these select Smurfs™ products at a retailer near you:

Smurfs™ and Animal Friends Assortment: Kids can join their favorite Smurfs™ and Animal Friends on a magical adventure of fun and friendship. Offered in blind packaging, kids can experience a surprise every time they open a new package. The Smurfs™ and Animal Friends Assortment is recommended for ages 4 and older at a suggested retail price of $3.49.

8-inch Bean Bag Plush - Kids can play with their favorite characters including Smurfette™, Papa Smurf™, and Hefty™ Smurf™ with soft and cuddly 8-inch bean bag plush toys. Each 8-inch Bean Bag Plush is recommended for kids ages 4 and older at a suggested retail price of $7.99.

Smurf™ Vehicle Packs includes unique vehicles for Smurflily™, Hefty™ and Clumsy™ for kids to play out their favorite Smurf™ stories. Simply pull back and watch them go! Vehicles are sold separately for $9.99 each and are recommended for kids ages 4 and older.

Talking Feature Plush: Smurfette™ and Clumsy™ will come to life with these cuddly and huggable 12-inch feature plush. Each soft-to-the-touch plush is equipped with unique phrases. The Talking Feature Plush is recommended for ages 4 and older at a suggested retail price of $15.99.

Smurf Mushroom House Playsets: Kids can relive the adventures of Smurfette™ and Brainy™ from Smurfs™: The Lost Village with these iconic Smurf Mushroom House Playsets. Recommended for kids ages 4 and older, Smurf Mushroom House Playsets includes Smurfette™ or Brainy™, as well as fun accessories, and will retail at a suggested retail price of $17.99.

Jumbo Basic Plush: Kids will love to snuggle with soft and cuddly Jumbo Basic Plush Smurflily™ and Papa Smurf™. The Jumbo Basic Plush is recommended for ages 4 and older and is available at Walmart at a suggested retail price of $24.99.

About Smurfs™: The Lost Village:

In this fully animated, all-new take on the Smurfs, a mysterious map sets Smurfette™ and her best friends Brainy™, Clumsy™ and Hefty™ on an exciting and thrilling race through the Forbidden Forest filled with magical creatures to find a mysterious lost village before the evil wizard Gargamel™ does. Embarking on a rollercoaster journey full of action and danger, the Smurfs are on a course that leads to the discovery of the biggest secret in Smurf history! The feature is directed by Kelly Asbury, produced by Jordan Kerner and Mary Ellen Bauder Andrews, and written by Stacey Harman and Pamela Ribon, based on the characters and works of Peyo. In theaters worldwide Spring 2017.

About Sony Pictures Entertainment:

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to www.sonypictures.com.

About Sony Pictures Animation:

Sony Pictures Animation produces a variety of animated and family entertainment for audiences around the world. Sony Pictures Animation is a division of the Sony Pictures Motion Pictures Group. For more information, please visit www.sonypicturesanimation.com or www.facebook.com/SonyPicturesAnimation

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. JAKK is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific's popular proprietary brands include BIG-FIGS™, XPV®, Max Tow™ and Friends, Disguise®, Moose Mountain®, Funnoodle®, Maui®, Kids Only!®; a wide range of entertainment-inspired products featuring premier licensed properties; and C'est Moi™, a skincare and performance make-up brand. Through JAKKS Cares, the company's commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).

©2017 JAKKS Pacific, Inc. All rights reserved.

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