The New Generation of Shoppers Connected Through Social Media

NEW YORK, January 13, 2017 /PRNewswire/ --

Businesses have always tried to understand the shopper's behavior and its changes. One of the many perks that come with the advances of technology is that businesses now may have an option to engage, inform as well as study the behavior of their potential customers more effectively than ever before. Technology brought upon the rise of the Omni-shoppers - consumers who use technology for the full range of shopping experiences, which includes bricks and mortar stores. A research conducted by Mastercard, which surveyed more than 12,000 consumers in 11 markets including the US, China, Brazil, Indonesia, France, Germany, Australia, UK and others, shows that even though mobile usage has increased dramatically for shopping, the Omni-shopper still prefers in-store contact and online research. Moxian Inc. MOXC, Alibaba BABA, Momo Inc. MOMO, Weibo Corporation WB, Baidu Inc. BIDU

These shoppers are more demanding, connected through social media, and more informed.  

They use PCs, smartphones and tablets to become smarter shoppers. The research concludes that the next phase of retail development will need to capture and build on this energy… Disseminating information about products, pricing and promotions is critical for capturing the Omni-shopper. Sixty-four percent said they were researching purchases more than they did two years ago. That number goes to 74 percent for the all-important 18-29 year old segment.

Moxian Inc. MOXC is a provider social marketing and promotion platforms designed to help merchants advertise through social media to accelerate business growth. The company's products and services enable merchants to run targeted advertising campaigns and promotions, and aim to enhance the interaction between users and merchant clients by using consumer behavior data compiled from the Moxian database of user activities. The company has two primary core products: Moxian User App and Moxian Business App.

Earlier in December Moxian announced, "It has strengthened its cooperation with Xinhua New Media Culture Communication Co., Ltd., an affiliate of State-owned Xinhua News Agency, with the launch of a game channel on the Xinhua New Media Mobile App platform. The Game Channel is a joint effort by the Company and Xinhua New Media and provides a market place not only for game users to download popular games but also for game developer and promoters to effectively attract users and new downloads via the Xinhua New Media Platform."

Moxian is expected to benefit from the Game Channel, as the Xinhua New Media Platform, with accumulated over 110 million downloads and approximately 10 million daily active users, is one of the most visited national authoritative mobile platforms in the world. The Game Channel, powered by the Company's patent pending 'Click & Earn with MO-Coin' technology, will allow users to collect MO-Coins while browsing into the advertisements and therefore significantly improve advertisement effectiveness and user engagement."

Chinese e-commerce giant, Alibaba BABA together with Mr. Shen Guo Jun, Founder of department store chain in China, Intime Retail Company Limited, have requested the Board of Directors of Intime to put forward to shareholders a proposal to privatize the department store operator by way of a scheme of arrangement. According to the proposed transaction, it reflects Alibaba Group's strategy to transform conventional retail by leveraging its substantial consumer reach, rich data and technology. With the advent of the mobile phone, the distinction between online and offline consumer shopping experience has become obsolete. "China's total retail sector is a US$4.5 trillion economy and is growing at 10.7% a year. Alibaba is working with offline retailers to transform conventional approach, create new consumer shopping experience and use actions to embrace future opportunities under the new retail model," said Daniel Zhang, Alibaba Group Chief Executive Officer.

Mobile-based social networking platform, Momo Inc. MOMO platform includes a range of related features, functionalities, tools and services that it provides to users, customers and platform partners that allowed the company to generate over 180,000,000 users. Members can maintain their relationships through its private and group communication tools, content creation and sharing functions, as well as the offline social activities promoted on its platform. It also offers live music and entertainment broadcasts on its Momo platform. The Momo mobile application, which is available on android, iPhone operating system and Windows platforms, enables users to establish social relationships based on locations and interests. Momo offers a personal way for users to discover people nearby, and the Company facilitates the connecting, communicating, interacting, and content sharing with others.

Social media platform, Weibo Corporation WB provides ways for people and organizations to publicly express themselves in real time, interact with others on a global platform and stay connected with the world. Weibo operates in two divisions, advertising and marketing services and other services. It offers self-expression products that enable its users to express themselves on its platform; social products to promote social interaction between users on its platform; discovery products to help users discover content on its platform, and notifications to notify users on Weibo account activities through short message service or push notification on their device.

Recently, Baidu Inc. BIDU provides Internet search services in China and internationally. It operates through Search Services, Transaction Services, and IQiyi segments. It offers Chinese language search platform on its Baidu.com Website that enables users to find relevant information online, including Web pages, news, images, documents, and multimedia files through links provided on its Website and transaction platform, including Nuomi.com to connect online and offline services provided by third-parties. The company also provides transaction services, such as Baidu Nuomi, Baidu Takeout Delivery, Baidu Maps, Baidu Connect, Baidu Wallet, and others. Recently the company joined hands with state-owned Beijing Automotive Group Co. LTD. to push for self-driving vehicles in China. Beijing Automotive Group is a Chinese state-owned enterprise and holding company of several automobile and machine manufacturers.  

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