Meet Isabel Isabel, the Latest Addition to the Hot House Beauties Collection, a Magical World of Scent Created by Artists Isabel and Ruben Toledo Available Exclusively at Lane Bryant

NEW YORK--(BUSINESS WIRE)--

Isabel Isabel

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The story
When Ruben Toledo first laid eyes on his future wife, Isabel, they were both just 13 years of age. With her ebony hair glimmering in high school Spanish class, it was, in the artist's own words, "Love at first sight." Isabel was not as clairvoyant, "I fell in love with Ruben's art before I fell in love with him." And 40 years later, he still calls out to her, "Isabel, Isabel". Almost as if she has two sides to her, a soft echo of femininity combined with a fierce warrior. Delicate, with a soft past, yet with a strength of character that is heightened by profound and lasting love. It is that kind of love that has been carefully infused into the olfactive quality of Isabel's namesake scent.

Fragrance family
Spicy Oriental

The fragrance
Celestial. Inspired by a moon orchid, the fragrance is both gentle and delicate, yet with a warrior in its depth. A luminous watery floral fragrance with depth and texture that reaches unfound places and stretches into the beautiful darkness of florals, embraced by the weightlessness of the moonlight.

The notes
Violet, Night Blooming Jasmine, Gardenia Blossom, Ashoka tree Flower, Myrrh, Sheer White Musk

The packaging
The glass, fondly referred to as techni-artisan in concept, in that not only is the glass of superior lasting quality, but the decoration technique is a rare and exquisite process. The glass is first dipped in golden metal and then when set, it's placed by hand into the arms of a proprietary laser etching robot that one-by-one, etches the window panels of the glass until it resembles the gilded hothouse of Isabel's dreams. Then a third process of printing Ruben's illustrations onto each bottle, all custom and with painstaking detail.

The carton carries Isabel's design signature and aesthetic by putting all the secret pleasures on the inside, making sure the woman who owns it will discover with joy that the inside is as rich, or even more so, than the outside, like many of her dress designs. And together with Ruben's art, we find the violet beauty of the moon orchid is deeply illuminated.

"Isabel, Isabel", nurtured by Isabel and Ruben Toledo as a labor of love.
Effervescent. Romantic. And remarkably timeless.

The Products
2.5 fl. oz. eau de parfum spray: $52.50
.33 oz. rollerball: $16.50

Isabel Isabel by Isabel Toledo is now available exclusively at Lane Bryant stores.

#hothousebeauties

About Lane Bryant®: Lane Bryant® is the nation's leading women's special size apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, hosiery and Cacique® intimate apparel. Lane Bryant® fashions are available nationwide at its 805 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. ASNA. Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.

About Isabel and Ruben Toledo:
ISABEL TOLEDO ENT. INC. was launched in 1984 by newlyweds Ruben and Isabel Toledo. By 1991 they were participating in both New York and Paris Fashion Week. The Toledo's mounted their first exhibition at The Museum at FIT in 1997 titled Toledo Toledo – A Marriage of Art and Fashion, accompanied by a book by the same name. In 2005 the Toledo studio received The Cooper Hewitt National Design Award for their work in fashion. The same year Isabel Toledo received the prestigious Couture Council Award for Artistry in Fashion. The husband and wife collaborative work was once again the subject of both an exhibition and a Yale University Press publication titled "Fashion From the Inside Out" in 2009. In a moment of great significance, Isabel Toledo became a household name when first lady Michelle Obama wore Toledo's iconic Lemon Grass lace ensemble to the historic presidential inauguration ceremony of her husband Barack Obama. The company is celebrating its 32 year anniversary as an independent design house which has always produced and sold everything with an Isabel Toledo label at their midtown studio headquarters in Manhattan's Tin Pan Alley. In 2013, Isabel Toledo staged the first high fashion runway show with her plus size collection for Lane Bryant and achieved another Fashion First.

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