NEW YORK, July 14, 2016 /PRNewswire/ -- Grandparents.com GPCM and its benefits organization, the American Grandparents Association (AGA), announced today an exclusive joint marketing agreement with Guideposts, the country's premier source of faith-based products and services primarily reaching a boomer and senior market.
This exclusive relationship spans Guideposts print and digital assets, along with Grandparents.com, as both organizations share content and test-market approaches. "This partnership will create additional value for consumers and for both companies," according to AGA Chairman and CEO Steve Leber. "By offering AGA memberships, benefits and endorsed Medicare products, we bring real value to the audience Guideposts serves so well. Their unique position in the marketplace makes this a winning formula."
Guideposts will offer subscribers and viewers the opportunity to become Premium $15.00 AGA members so they will then be eligible to save more than a $1,000 per year—with up to 50% off national and local retail, restaurants, entertainment, electronics, hotels, dining and sporting events. Conversely, grandparents.com will offer special Guideposts magazine offers to its members and site visitors.
Guideposts SVP Rocco Martino said, "This program is part of our ongoing, strategic business development and extends our offering in meaningful ways to our customers who seek value. The assets of each brand can work together in complementary ways to better serve our audiences."
About Grandparents.com, Inc.
Grandparents.com, Inc. GPCM is a digital media company that focuses on services for America's 72 million grandparents and their families, by providing information on topics that matter most to this demographic – health & wellness, money, family, travel and more. Through its membership association, The American Grandparents Association, Grandparents.com offers members access to special benefits including discounts and rebates on products, services, and certain insurance products. With approximately 10 million annual site visitors and 2 million registered users, the American Grandparents Association and its content site, Grandparents.com, is a leading resource for people 50+. Visit www.americangrandparentsassociation.com or www.grandparents.com
About Guideposts
Guideposts, a nonprofit organization, touches millions of lives every day through products and services that inspire, encourage, and uplift. Our magazines, books, websites, prayer network, and outreach programs help people connect their faith-filled values to their daily lives. The flagship title, Guideposts, has a paid circulation of 1,500,000, and a readership of over 5 Million.
CONTACT:
Deborah Burns
646-839-8830
dburns@grandparents.com
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/grandparentscom-announces-marketing-agreement-with-guideposts-to-provide-valuable-membership-benefits--money-saving-products-300299179.html
SOURCE Grandparents.com, Inc.
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